Every Internet marketer and home business owner online goes through a period where sales drop off and new customer orders become stagnant or begin to decrease from month to month. When this happens your natural inclination is to throw more money at the problem by increasing your advertising presence on the web however this may not always be the answer and you may be throwing good money after bad.
Before you start writing checks and increasing your Internet marketing expenditure consider trying these three little used techniques for attracting new customers to your online home based business.
1. Everyone has heard of Google’s pay per click program but how many Internet marketers have tried Yahoo’s PPC network? The traffic results from Yahoo may be a little less impressive than Google but as long as it’s targeted you should still enjoy an excellent conversion rate and Yahoo will provide a tremendous addition to your Internet marketing arsenal.
The beauty of dealing with Yahoo and their PPC program is the ease with which you can set it up and the fact that they’re much easier to deal with in the sense they have many less restrictions on how to operate your PPC campaign. For example, you can send people directly to an opt-in page, you can link directly to an affiliate program and you can send people to a long form sales letter with no opposition from Yahoo.
So the end result is an increase in high quality visitors to your home business site who convert just as easily as Google traffic while providing more options on how to approach these potential clients without having to worry about being slapped by Yahoo.
2. Another little used but very effective traffic generation technique is swapping thank you page links with another Internet marketer on the web. After people make a purchase from your home business website they are then directed to your partner’s product offers and vice versa. This is a win win situation for both enterprises because your link has been placed on their thank you page and you receive highly qualified visitors from a complimentary business website and so does the other enterprise.
Also, you’re catching the visitor at a perfect time because they are still in buying mode and when you position each other’s ads as a mutual endorsement of both your products it appears even more attractive to your potential clients.
3. Google image advertising is seldom used online but can be a very effective traffic generation technique when employed correctly and can be cheaper to use than adwords. With this tactic you’re paid via image impression and this type of campaign is very easy to set up.
You create an image ad and submit it to Google for approval after which they display it on their network. However, you have to bid on how much youʼ’re willing to pay per 1,000 times
your advertisement is displayed.
To use this technique correctly you must do a search in Google for your best converting key word, be sure to display your ad near the top of the web page you choose and only place your banners on highly targeted pages.
By adding these three little used traffic generation techniques to your Internet marketing campaign you will increase you home business website visitors exponentially as well as boost your new customer subscriptions and your profits.