Bob's Home Business Blog

Every experienced Internet marketer will tell you: “The money is in the list” and of course they would be correct. Building a large, targeted and therefore highly responsive email list of prospective clients and current customers is the fastest way to achieving the success you’re looking for online with your home based business. And the quickest way to create this directory of loyal subscribers is by participating in joint venture giveaways.

These gift giving events can involve any where from several to several hundred Internet marketers who all have contributed freebies for the online happening. Everyone involved agrees to promote the event so they can attract as many prospects as possible to help them build their lists. The best way to get people to subscribe is to give away a fantastic gift that your potential customers need and want.

Some of the most effective Internet marketing presents, to help entice people to give you their contact information, have proven to be traffic generating products and list building strategies. Most people just starting out online with their Internet marketing career can see the value in attracting targeted traffic to their product offer as well as how a huge email list of responsive buyers will benefit their home business for years to come.

The best way to achieve success with your JV giveaway is to fiercely promote it so you can get the referrals you need to gain the exposure your product page will need to build your list. These events are usually based on a ranking system so that the Internet marketers who refer the most people get the most eye balls on their freebies thereby getting more subscribers to their list.

Sometimes if you’re having difficulty getting people to go to the event you can upgrade your status by paying a fee thereby getting more visitors to your product page and more subscribers to your list. You can actually attract members from other marketer’s lists because they promote the event to their subscribers who, as a result, will also see your freebie’s page and may sign up to your list.

JV giveaways are a very cost effective way to build a targeted list of sometimes hundreds of new members because all you have to do is provide your gift, promote the event and wait for your new members to sign up. However, there is a downside to participating in these partnerships.

By promoting these events to your list you’re exposing your subscribers to many other Internet marketers therefore you run the risk of diluting your response rate if these people join too many other lists during the event.

Overall joint venture giveaway events are an excellent technique to use to help build your email list of targeted buyers and can be very effective for anyone just starting out online with their home based business.

Bob Withers

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Giveaway events are all the rage online these days with Internet marketers and there are several reasons for this including the big one which is, it’s a great way to generate leads while helping to build your email list. We all know “the money is in the list” and the reason why this Internet marketing adage is so true is because you can make a fortune with a targeted, responsive email list.

There are many different strategies available online to help you build your list but one of the fastest ways to add names to your directory is to host your own joint venture giveaway. For the uninitiated, this is an event where you invite as many other Internet marketers as you wish to participate by providing gifts for the showcase as well as by promoting it at every opportunity. This way everyone who contributes freebies for the giveaway has the opportunity to add names to their email list.

The key to running a successful event is to giveaway a tremendous gift which has lots of value for the recipient. For example, for the Internet marketing niche you could provide a course on how to drive massive amounts of traffic to your website. Generating visitors to their home page is a major concern for most Internet marketers so this type of gift should produce a lot of interest and draw the numbers you need to help build your responsive list.

These affairs usually have a ranking system in place whereby if you who drive the largest number of subscribers to the event your gift page will receive more traffic and your email list will attract the largest number of subscribers. In most cases if this doesn’t happen you can always buy your way to the top by paying a fee to boost your ranking which can help you grow your list and eventually will help you make more money.

Another big advantage of participating in giveaways is the reward you receive for the amount of work involved. Simply by providing a gift and promoting the affair you can get hundreds of new targeted prospects added to your email list. However ,there is a drawback involved with participating in one of these events.

When you promote the giveaway to your current list you’re taking the chance that they will join several other email lists belonging to your competition. This could result in lost future earnings from these members because they may find a new supplier who they believe can meet their needs better than you can.

One way around this is to keep your list away from these giveaways by promoting the free-for-all via other means in order to attract new people to the event while keeping your list to yourself. There are several very attractive gifts you could use to lure people to your Internet marketing email list including a free report which you can write yourself related to a particular niche topic such as list building. Reports are always effective because they are easy to download and they’re usually about a subject we can all relate to and most often need help with.

Video packages are also very popular with aspiring Internet marketers because the vast majority of people seem to be visual learners and video seems to hold people’s attention longer than reading an e-book, for example. Audio CD’s can also tempt people to part with their contact information because, as with video, people seem to enjoy listening to instructions or information more so than reading about it.

After weighing the pros and cons of joint venture giveaways you can make your own informed decision as to whether or not they are worth the effort in terms of helping to add to your targeted email list. In this author’s opinion they are and you should seriously consider adding this technique to your Internet marketing and list building strategy.

Bob Withers

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