Webmasters are often told that publishing more online content, on a regular basis is a good formula for success on the internet. A deep, content-rich website boosts search rankings, positions your organization as a trusted resource, and even helps increase sales.
Compelling online content is one of the quickest ways of establishing a direct relationship with the potential online customer and to help draw that consumer into a sale.
A new study from the Online Publishers Association (OPA) found that the time Internet users spend viewing online content is up 37 percent from four years ago. This statistic alone should tell us how important content, on our websites, has become.
A new method for easily distributing online content is called a web feed and the technical format that makes it possible is called RSS, which stands for Really Simple Syndication or Rich Site Summary. Really Simple Syndication is a popular technology for notifying users of updates to content in a website, blog, or Internet TV channel. You can monitor news, blogs, job listings, personals, and classifieds.
More and more sites offer feeds, which you can identify by a small button that says either RSS or XML. However, if you click one of these links, you will most likely get a page full of code in your browser. To properly read the feed, you need an RSS reader and you can get one for free or on a trial basis at download.com.
Another form of content increasing in popularity is video. With the advent of youtube this media is becoming a very common and effective means of displaying content on a website.
It can be entertaining as well as a great tool to effectively get your message across to your visitors and increase traffic to your site. Video is also easier than ever to produce because of a new wave of tiny cameras, inexpensive editing software and more powerful computers.
Audio content is also very popular and very easy to produce. You can send an audio email, create an audio tape to market as a product or just use it as a means of welcoming visitors to your website. Create Audio Newsletters, Adsense Sites, e-Books and Blogs to increase your online profits, build huge opt-in lists and get repeat visitors.
Internet users ages 45 plus believe online content is focused on younger age segments and so it’s important to design content that is relevant and engaging to all age levels. Not surprisingly, says the Online Publishers Association (OPA) study, younger respondents are most likely to say online content is focused on people their age.
Well-written online content is crucial to a website’s success. The key to making money from content is getting yourself bought by Microsoft or one of the other giants in the industry. But if Microsoft doesn’t come calling don’t despair because you can still do very well for yourself with a website that’s rich in quality content.
One of the challenges, in the beginning, to creating content is overcoming the fear “what should I write about”? You don’t have to be Edgar Allen Poe to be a successful Internet Marketer. Just take a look at some of the top marketers BLOG’s and this should prove my point. My suggestion is that you write about something you enjoy and the words will flow like tap water.
Also try to write as if you’re having a conversation with a friend. In other words be you. Don’t try to come across as a literary genius. None of us are and we shouldn’t try to write like one because, more than likely, it just isn’t going to happen.
Try to add fresh content to your site on a daily basis. The search engines, like the rest of us, like to be fed on a regular basis. We also should try to make the content as tasty as possible by using keywords throughout but not at the expense of quality.
Most online content is still written as HTML pages and uploaded via FTP. Online content is now offers greater interactivity thanks to developments like Macromedia’s Flash and Shockwave plug-ins or software add-ons to Web browsers that allow them to interact with animated graphics.
The demand for online content is growing daily and by all indications there doesn’t seem to be any decrease in this demand coming in the foreseeable future.
Bob Withers is a professional sales and marketing person with over twenty years in the field. He has also turned his sights on Affiliate Marketing to apply his trade. Bob changed career paths four years ago when both he and his wife began working with Autistic adults in the US, which along with his Home Business and Affiliate Marketing, is his focus right now. If you want to get in touch with Bob or learn more about Affiliate Marketing and Home Business opportunities please visit:
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This is my new Blog and having been away from it for a couple of years it’s great to be back because I really enjoy it. Just to tell you something about myself, my wife and I are currently working with Autistic adults in the state of Maine and we love it. Although we’re from Canada, originally from Newfoundland, this is our second stint working in Maine and the two men we are working with this time around are great. We’ve become very attached to these young men and we consider ourselves to be a family. Actually our job title is that of Therapeutic Foster Parents and of course we take it very seriously. One of the main reasons we take it so seriously is that we are advocates for these young men because at times they can’t speak for themselves.
The sad part about our job here in Maine is that we have to leave the country after 18 months. The reason for this being the company who hired us and sponsored us into the US could only get us into the country by way of a Training Visa with the main condition being we have to leave after 18 months. We were here under the same circumstances in 2007 and had to leave the guys we were caring for at that time at the end of 2008.
This of course was very difficult for the three men we were working with and living with at the time and it was also very difficult for us because we became very attached and as I mentioned earlier we became a family. One of the main benefits of coming back is that we get to see the guys we worked with on our first visit and we also get to do what we enjoy which is caring for and helping these young men.
Because of our love for what we do and for the people we work with I will be dedicating a Page on this website to Autism and to the people who live with it on a daily basis. I’m hoping this will help educate people who aren’t familiar with what is fast becoming a global concern and help to raise funds for research.
The other objective of this website is to offer Home Business advice and present opportunities to people who are interested in making a legitimate living by working from home.
I’m hoping to have a great deal of relevant content added soon and I hope people will make it a point to visit often. Thank you for visiting and for taking the time to read this information.
The following two videos should give you some idea of the majestic beauty of Newfoundland:
I’ve added a video below, one of which is actually an advertisement by a local brewery located in St. John’s, Newfoundland which is where I’m from. But it contains some great shots of the area and I like to think portrays what we, as Newfoundlanders, are all about: People who care about people, who work hard and play hard but aren’t afraid to laugh at ourselves. In the following videos you will see many examples of this outlook on life as portrayed by local entertainers performing at what we call “Kitchen Parties”.
These are events where neighbours come together to have a few drinks and entertain one another through song and dance. Please take the time to have a look.