Bob's Home Business Blog

First of all, if you’re new to Internet marketing and owning a home business online you’re most likely not familiar with the term on page optimization. Simply put, this is the process of making your web pages attractive to the major search engines so your website will rank highly in searches related to your topic or your keywords.

Here are the most important things you can do on your web pages to get noticed by Google and company:

1. Keyword density is a must on each of your pages with the rule of thumb being no less than 1 to 3 keywords for each 100 words of text. However, you have to be careful not to add too many of these phrases because stuffing a page, as it’s called, can back fire as the search engines are on the look out for such behavior and, if they notice, this can reduce your traffic dramatically.

2. You must update your content on a regular basis and it has to be original, quality information. You can’t recycle other people’s articles or videos because once again this will get you noticed but not in a positive way and your traffic numbers will suffer as a result.

3. You should add your keywords to your page title, to your opening paragraph and to your last paragraph. You should also sprinkle them throughout the body of your pages as we mentioned earlier.

4. Link to other pages on your home business site and not just to other independent websites. Back links, of course, are very important but it’s also paramount to connect to each of your other web pages from your home page and these pages to each other using your keywords as anchor text.

5. For each page on your website you should have your main keyword for that particular page in your title, in your page description and in your Meta tags.

6. You should have your main keywords included in your H1 and H2 tags for each of your web pages so Google will notice.

Once you’ve completed this process your next step is building back links which is a major component of your off page optimization plan and is another step that’s critical for your online success in terms of targeted traffic and sales.

However, in combination with on page optimization both techniques are vital for getting your home business website ranked on the first page of the major search engines and this processes should be strictly adhered to for every page on your website.

Bob Withers

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Search engine optimization or SEO is the process of making your online home business website attractive to the major search engines on the web so you’ll get ranked highly for searches related to your keywords. When you’re just starting out on the web with your business you’ll need all the targeted traffic you can get so you can make a few quick sales and get off to a fast start.

By attracting the attention of the search engines you’ll increase your chances of this happening. Here are 6 very effective SEO techniques you can use to get your website ranked by Google and company:

1. Keyword research is the best place to start to get your website ranked quickly for words and phrases related to your theme or product. If you’re doing affiliate marketing you can search for a product that’s in demand and then find a domain name that includes the product name.

You can then build a website around these words or phrases by writing 5 to 10 keyword rich articles to get recognized by the search engines. Then you can buy a domain name containing your product name so when people search for your offer your site will rank on the first page of results.

2. When you first build your website change your permalink structure on your dash board to /%postname%/ so your article titles will be displayed in your links which will also attract the search engines attention and help get your site ranked.

3. Always ping your new posts so other websites online will know you’ve created a new article or you’ve updated your blog with new information. There are several pinging services available on the Internet to help get your home page advertised and recognized on the Web.

4. Social book marking is another tremendous tactic to use to get additional back links created to your home business website. By registering with these sites you can get web pages stored in a single location on the Internet and also make them available to other websites for viewing.

5. Every time you write a new article submit it to the major article directories online to create yet more back links to your web pages. This is an effective way to attract targeted traffic to your website and increase your sales and profits.

6. Don’t forget to link your articles to other pages on your website besides your home page. This is a tactic that the search engines appreciate and reward by sending more visitors to your site.

Search engine optimization is an art in and of itself and if you can master this Internet marketing technique you’ll enjoy success with your online home based business for many years to come.

Bob Withers

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Simply put, SEO or search engine optimization is the process of optimizing your website to attract the major search engines attention in order to get ranked on the first page of the search results related to your website’s keywords. Keeping this in mind here are 5 ways you can make your online home based business website stand out so Google and company will position your home page at the top of their search rankings:

1. Keyword research is one of the major keys to SEO success. Make sure your web page is optimized for the words you want Google to find by including them in your content at every opportunity. You can accomplish this by writing content that’s built around the words and phrases your web page’s theme or topic is related to and by achieving the density you need.

Keyword density is the percentage of occurrence of your keywords when compared to the remainder of text on your webpage and it’s important for your home page to have the recommended density in order to rank well with related search results online. 3%-5% is the suggested density to possess so you can attain the optimization you need.

2. Content not only drives traffic but it also attracts the search engine’s attention especially if it’s optimized for your keywords. So put as much unique information on your website as possible and do it on a regular basis so Google will be expecting it at certain intervals.

3. Submit your website to the search engines once and only one time because multiple submissions can be off putting to Google and friends and can have the opposite effect to your desired outcome because they may ignore your web page instead of flocking to it.

4. Don’t forget about other pages on your website when it comes to keyword density. The more keywords and phrases related to your topic contained on your site over all the more attractive your web page will be to the major search engines. This of course will result in higher rankings and more targeted traffic to your home page.

5. Create as many quality back links as possible by establishing connections with authority sites online. According to Google’s dictionary: “An authority site has higher credibility and higher search results placement. Websites may be considered topical authorities or general authorities (Wikipedia, DMOZ, etc.). Topical authority websites are well trusted and well cited by experts within their topical community.”

Links to these types of websites will improve your placement within the eyes of the search engines; therefore, the more of these links you have the more credibility you will have with Google and company and your website will climb to the top of the list for related search results.

SEO should be a very important aspect of your Internet marketing strategy and by employing these 5 techniques on a regular basis your online home business website will make it to the top of the search engines favorites list and you will see the results via increased traffic and sales for your Internet enterprise.

Bob Withers

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If you’re just beginning your Internet marketing career with a home based business online one of your first priorities should be getting your website ranked in the major search engines on the web starting with Google. If your site isn’t displaying when people search using key words related to your overall web page theme then you’re losing out on all the invaluable, natural, organic traffic that these web crawlers can provide.

Without this type of visitor success for your Internet enterprise will be difficult to achieve. So in order to increase your chances of realizing your entrepreneurial goals on the web you must get your home page listed in Google. Here are four strategies you can employ to help ensure this happens sooner rather than later so your website will get the traffic it needs to boost your sales and profits online:

1. Even before you create your web page you should decide which keywords you’re going to use throughout your site in order to make it search engine friendly. Your home page must be optimized for words related to your overall theme or topic so when someone conducts a search using these terms your site will be listed in the results provided and your web page will benefit from the resulting traffic.

You should choose your words carefully while keeping in mind the phrases people most often use when searching for your product or your business online. There are many free tools available on the web to aid with your keyword research including Google’s free software however; before compiling your list you should investigate some of the valuable content which has been created related to this topic on the Internet.

2. Creating quality back links is imperative to achieving a high page ranking within search engine results for your website. A back link is your web page’s URL that’s been dispersed throughout the Internet on various websites and when clicked leads the person back to your home page.

Google and company love back links, therefore the more quality connections you have online the higher in importance you website is perceived and the higher your search engine ranking will become. There are several ways to establish these bonds with other sites including article marketing, placing comments on related forums and chat rooms and by commenting on similar but non competing websites and blogs.

3. After you’ve created your web page conduct a check for errors and broken links on your site. If your home page contains too many of these mistakes it can hamper the web crawlers ability to crawl your site so it can be listed in search results.

You can examine your website by signing up for a Google Webmaster account which will display any errors on your web pages so you can identify their location and fix them. These checks should be conducted on a regular basis to ensure you maintain your status in the search results online.

4. Always make sure your content is relevant to your website’s overall theme or topic. For example, if your main topic is home business opportunities online and you include content about how to repair your car you will only confuse the search engines and your visitors as well which may result in lower or no ranking within search results. Continuity and consistency are very important terms to Google and friends.

Achieving and maintaining a page 1 ranking in Google will help ensure your Internet enterprise’s long term success because of a consistent flow of targeted, organic traffic which will increase your sales and profits and your over all prosperity online.

Bob Withers

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Search engine optimization (SEO) is the process of increasing the visibility or ranking of your web page within the major search engines online. You need to get your website ranked as high as possible in the search results to increase traffic to your site which will hopefully result in more sales and increased profits for your home business. By employing different SEO tactics you’ll have a better chance of increasing your site’s exposure on the web.

Here are 10 ways to optimize your website to attract Google and company’s attention and improve your overall search engine ranking on the web:

1. First of all it’s very important to get your website indexed within the major search engines online. You can submit your site’s information including your URL as well as any keywords relevant to your web page to them so they know you exist and your site will appear when people search using the related keywords you chose. This is very important for getting ranked by Google and company online.

2. Strategically distributing keywords relevant to your home page and your overall theme on different areas of your site including your header, main page and footer will help achieve higher rankings for your site. You must be careful not to over do it by saturating your website with your keywords because this could produce a negative effect and, as a result, the search engines may ignore your web page.

3. You can begin promoting your website by writing and distributing articles to produce back links to your home page. These links contain your URL which when clicked on directs people to your site. Commenting at forums, in chat rooms and on other people’s blogs are also great ways to establish these connections to your home page.

4. There are services provided by some of the search engines which ensure that your website is ranked on the web however in most cases you have to pay a fee for these programs. Adding a site map to your web page and adding Google’s webmaster tools are also very effective ways to get your site indexed online.

5. Cross linking can also be a very effective SEO strategy. This technique increases the links to your home page by connecting it to all the other pages on your site.

6. Adding relevant, useful content to your website on a consistent basis is also very useful. Google and company are attracted to sites which contain new information which is related to the overall topic of the web page and that’s updated at regular intervals.

7. Regularly checking for and repairing broken links on your website will help your ranking in the eyes of the search engines. Web crawlers don’t like and don’t appreciate broken connections on your web page. This hinders them from finding their way around your site and as a result lowers your status on the web for related searches.

8. Adding several RSS feeds within your web page helps attract natural back links from other sites which search engines appreciate and reward with higher search rankings.

9. Try not to place too many back links on any one page because this will hinder your web page ranking. 50 links seems to be the average maximum acceptable amount per page in order to achieve the status you need for your site within the eyes of Google, Yahoo and Bing.

10. Social media has taken the Internet by storm and by making it a part of your overall search engine optimization strategy you’ll be addressing Google’s new plan to recognize social media data in its ranking process. By having social media links on your website and interacting by using these connections you’ll be increasing your prominence within search results on the web.

Search engine optimization should be an integral part of every Internet marketer’s business strategy because with your improved ranking within the search results comes increased traffic and more sales for your home based business online.

Bob Withers

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Everyone should know what back links are by know however understanding what deep links are may be a different story. Back links are connections from other websites back to your home page which are usually placed there via such strategies as article marketing. Deep links on the other hand are connections from other sites to other pages on your website other than your home page.

These associations may direct your visitor to a blog page, a product page or some other page other than your main page. These connections with other websites can be an incredibly effective aspect of your search engine optimization (SEO) strategy by improving your rank and by helping to drive more traffic to your home business site.

Here are 6 ways you can establish these deep links on other websites in order to bolster your search engine ranking which will lead to increased sales and profits for your enterprise:

1. When you leave a comment on someone else’s blog it may be more appropriate to link back to a related post or article on your blog rather than connecting to your home page. This can help with your blog statistics and when people check out the information you have posted they will inevitably click on a link to your product page or your home page.

2. Link exchanges are a tremendous strategy for getting more back links to your home page. However, when coordinating an exchange program with other webmasters ask them to link to another page on your site other than your home page thereby establishing deep links.

3. If you’re into article marketing rather than include links from all of your editorials back to your home page add some connections to sub pages on your website such as your “About Me” page or your “comments” section. This would also be a great way to get people to leave their impressions of your website and your content by deep linking back to your comments page.

4. Create a good linking system within your website itself. This makes it easy for your users to navigate by having connections from sub pages back to your blog, to your product page and to your home page. Including a site menu which connects to other pages which aren’t as high profile as your main page or your sales letter will also help your SEO stratagem.

5. Create a deep linking blitz or campaign by adding these deep connections to some of the back links in your autoresponder series that you mail out to your prospects and your current clients on a regular basis. For example, these connections could send these people from your product link to a page on your website containing a review of that particular product.

6. Finally, you can add deep linking to your forum strategy. When you visit these chat rooms or comment boards you can leave a link from your signature file to a related topic, on your website. You may have commented on a particular subject in the forum or you may have solved a problem for someone, so you could add a link back to a related topic on one of your website sub pages or on your blog.

An effective deep linking strategy in combination with your back linking campaign will eventually enhance your home business’s standing in the eyes of the major search engines online which will also help raise your profile within the Internet marketing community.

Bob Withers

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As any Internet marketer worth his salt will tell you in order to succeed online with your home based business you will need an effective search engine optimization strategy (SEO) so you can get the rankings and the website traffic you require to make sales and create a regular and consistent monthly income.

Simply put, SEO is the process of making your website attractive to the major search engines online so you will be able to attain the highest page ranking possible when people are looking for information related to your home page content.

In order to accomplish this of course, you must do what Google and the other search engines want you to do in order to get their attention. However, if you think you know what you’re doing but, in reality, you don’t here are 4 things the search engines don’t want you to do and you should try to avoid doing at all costs:

1. Perhaps the biggest mistake people make when trying to promote their web page to the search engines is keyword overload. Repeating your keywords over and over again on your website isn’t going to make the search engines happy and certainly will do nothing to help your ranking.

Adding keywords just for the sake of adding keywords or adding words which have nothing to do with your website content will do nothing to enhance your standing in the eyes of Google, Yahoo and Bing. Always write your editorials with your visitors in mind and not the search engines because if you over do it your traffic and sales will suffer and, as a result, so will your bottom line.

2. Don’t forget about your competition when you’re optimizing your website for keyword searches. Do a search in Google or Yahoo for web pages similar to yours who are achieving first page ranking and try to discover how they’re doing it.

Is it because they’re major companies with major budgets to dedicate to their SEO strategies or are these sites similar to yours, but who are just well versed in their SEO techniques and are very good at what they’re doing. It’s nice to know where you stand in relation to your competition so you can make the necessary adjustments to your strategy so you can compete with them online.

3. Adding too many links to your web page can also penalize your ranking potential as far as Google and company are concerned. Going over 100 connections per page is generally frowned upon and staying below this number is the usual rule of thumb you should abide by.

You should also be careful about which websites you link to because if the search engines aren’t happy with their performance you may be penalizes as a result of linking to them. I guess we can call this guilt by association and it’s something you should try to avoid by investigating their rank before linking to them.

4. One other faux paux you should try to stay away from which is another one of the biggies committed by newbie’s online is not doing any keyword research whatsoever before building your website. The two major problems with this is first of all you may construct your home page using keywords which are very rarely searched for on the web which will result in a very low ranking and very little traffic for your website.

The second disadvantage of ignoring your keyword study is the words you do wind up using may be very competitive searches online which may result in a very long wait before you see any positive results from your efforts. Make sure you investigate how many searches per month your words and phrases generate online by using the free Google keyword tool before you decide which ones you’re going to use.

An effective search engine optimization strategy is critical for the long term success of your home based business online so by avoiding these mistakes and by implementing a well researched SEO strategy you will have a major edge over your competition on the web.

Bob Withers

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SEO or search engine optimization isn’t as difficult as some Internet marketers want you to believe. They complicate things so they can sell you their SEO product to help you uncomplicate things. For anyone who is new to Internet marketing and who is just starting a home based business online the KISS principle comes into play when developing an SEO strategy to help drive targeted traffic to your home page and to help build your list of prospects and customers.

Keep it simple by sticking to the basic principles of search engine optimization and you will soon have a website the major search engines online can’t avoid. By following these guidelines you won’t find yourself becoming overwhelmed when learning this new technique and you will lessen your chances of becoming discouraged early on in your Internet marketing career. Here are 5 suggestions for creating an effective SEO strategy for your new home business website:

1. First of all, when you’re creating your site keep it simple and uncomplicated. This works well for your visitors as well as the search engines. By adding too much flash and unusual layouts which deviate from the typical approach you can alienate your guests as well as the search engines which will certainly make it very difficult for you to attract new visitors and very tricky to get repeat visits.

Both entities enjoy the simplistic approach because it makes it easy for your guests to navigate and find their way around and the search engines are used to what they consider to be the normal way to create an attractive website.

2. When creating your keywords don’t over generalize your selections. For example, if your business theme is pets for people at home you will be opening yourself up for too much competition for traffic because this is too broad a term. Instead, focus in on a certain type of pet or a certain niche such as tropical fish or exotic birds.

This will attract a specific type of follower to your home page who is interested in these types of creatures and this will help you to target your market and help you to narrow in on a certain group.

3. The next step in your optimization plan should focus on your content. Now that you’ve attracted your targted audience you will want to keep them around for awhile and you will want them to come back again and again, and the only way to accomplish this is by adding unique and valuable content to your site.

This information could range from videos to audios to music to articles to contests and quizzes. You will want your audience to interact with your home page so they feel like they’re a part of the entertainment and feel as though they’re contributing to your content.

4. Now that you have your targeted traffic visiting on a regular basis who are staying to look around and you’re attracting new guests every day as well you should now turn your attention to your list. As everyone has heard a hundred times or more, and I’ll repeat it again here, the money is in your list and without a targeted one success will be fleeting for your home based business.

As we mentioned earlier this group of buyers must be targeted so that when they visit they are interested in what you have to offer. You get them to subscribe to your list by offering them an attractive gift in return for their contact information. An e-book related to your theme which concentrates on a topic of interest for your guests usually works well as do free reports and educational videos.

5. Finally, be sure to spread your specific keywords around your home page. Don’t forget about sprinkling these niche words throughout the header of your HTML page as well as including them in your title. You can also add tags which also help attract the major search engines attention so they will direct the niche traffic you want and need to your website.

By following this simple set of guidelines you should have an avalanche of targeted traffic flowing to your home business website on a regular basis in order to subscribe to your long list of hungry buyers in no time at all.

Bob Withers

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If you’re just beginning your Internet marketing career online as a home based business owner one of your first priorities should be getting your website ranked by the major search engines on the web. Getting ranked means when people are conducting a search, with Google for example, for a topic related to your website theme your site turns up in the search engine results. Of course the higher your website is ranked the more traffic will be directed to your home page which will ultimately increase your sales and profits.

SEO or search engine optimization is the process of optimizing your website to improve your overall ranking within the major search engines online by researching the best keywords to place in strategic locations on your home page in order to attract the search engines attention. You can then work at improving your ranking by increasing the number of quality backlinks to your website which will increase your traffic and your sales.

There are many very effective SEO techniques and tactics available on the web and also several invaluable free tools you can use to help improve your website’s overall ranking online including, but not limited to, these 5 devices:

1. Perhaps the best known and most widely used of these free resources is Google’s adwords keyword research tool. This instrument tells you how many times the phrase you type in has been searched for online during a month, on average, as well as suggests alternative keyword phrases you can use.

Before optimizing your website for a certain set of keywords you must determine whether or not people are searching for these words online. If you optimize your site with phrases no one is using in their searches you will receive very little traffic directed to your home page from the search engines.

2. Wordtracker is another free keyword suggestion tool you can utilize in your optimization strategy. After entering your keyword phrase in this device it will generate a list of 100 related keywords and give you an estimation of the number of searches that are conducted on a daily basis for these phrases.

Because none of these instruments are totally accurate you would be wise to use more than one of these tools in your keyword research in order to gauge the most popular responses.

3. Another very effective device you can employ is called the link popularity checker.  This apparatus allows you to discover how many backlinks your website has in place as well as telling you how many of these links you’ve established within the major search engines online such as Google and Yahoo.

One of the biggest influences on your overall ranking within the search engines is the number of backlinks you have on your home page so, of course, the more of these links you have the better your ranking will be for certain searched for phrases.

You simply enter your website address into the window of the tool and it will generate a report telling you how many backlinks you have in these search engines. This is also a great way to discover how many of these links your competition has online.

4. A fourth SEO technique you can use to attract the search engines attention is to create a site map for your home page. A site map contains links to each and every page on your site and by using a sitemap generation tool you can create a map in either html or xml format which you can upload to your website.

This device helps ensure that the search engines find all of your pages on the web which helps improve your overall ranking. You use this tool by simply entering your URL into the window and your website’s site map will be generated automatically.

5. Finally, a fifth free tool you can utilize to help improve your search engine ranking is the keyword rank checker. This instrument allows you to discover where you’re ranked within Google for a particular keyword phrase. Of course the higher your ranking within Google the more traffic you will see on your website because most of the traffic is delivered to websites listed on the first page of the search results.

For this reason your goal should be to get ranked on Google’s first page. You simply enter your URL into the window of this device as well as your keyword phrase and the checker will generate a report describing your ranking for this phrase.

SEO is a very important component for any Internet marketing strategy and how well you’re ranked within the major search engines online could ultimately determine the overall success or failure of your home based business on the web.

Bob Withers

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Simply put, copywriting is the creation of a script to sell a product or service from your home business website. Its main objective is to persuade your potential customers to become paying clients. SEO or search engine optimization copywriting involves making the text of your content search engine friendly by adding key words related to your theme or product. When people search for information about your merchandise you want your website to be on the first page of the search engine results, ideally in the number one position, and well written content can accomplish this goal.

Many home business owners online who don’t have the time or don’t feel comfortable writing their own content contract out this task to professional writers who will take on any and all sections of your website and will supply you with the keyword laden text you need to attract the search engines attention. If you’re one of the more adventurous Internet marketers on the web or perhaps you simply enjoy writing here’s what you need to do to get started with SEO copywriting.

First of all keyword research is the key, pardon the pun, to success with writing content that’s search engine friendly. You can use Google’s free keyword research tool to find the most searched for words related to your product or service by your target market. Armed with this information you should now be ready to tackle your script with the goal of finishing first in the search engine results.

Now that you have this all important information where can you place it on your website in order to achieve optimum results? Aside from your web page content you can also add these words to your meta tag descriptions, your title tags and your header tags. The most important point to emphasize when adding these keywords is don’t get carried away and saturate your home page with these words because nothing will repel the search engines from your website faster than overly used keywords on your site.

For example, if you’re writing an article the guiding principle is to have these words make up no more than 1% to 3% of your script otherwise you’ll run the risk of being ignored by the major search engines online.

One vital aspect of SEO and content is to make sure you add fresh relevant information to your website on a regular basis. When adding new content try to update your information at the same time every day or every second day or whatever your schedule happens to be. This helps the search engines find your website and updating at different times every time you do so can make this more difficult. This new information must be related to the products or services you provide and contain the necessary keywords.

Always try to remember the old Internet marketing adage which is: “content drives traffic” because adding fresh, relevant content on a regular basis, and as often as possible, will attract targeted visitors to your home business website who are there because they’re interested in what you have to offer. Always keep your audience in mind when writing your content and first page rankings will soon be the end result.     

Bob Withers

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