Press Releases are media independent and they can use any format and any distribution means accepted by the media. They are a form of propaganda and are official statements issued by companies and organizations to print, television and radio media. They are written in order to promote a constructed image of a company to consumers who read these articles.
Press releases are often sent alone, by e-mail, fax or snail mail and are the most common form of Public Relations writing. They are kicked off with a headline, which is a catchy title designed to explain the news angle while at the same time grabbing journalists’ attention. Online press releases are the new PR strategy that stamp out boring, expensive, zero result advertising that cost money and delivers none.
Online releases are normal press releases that are distributed through the Internet and can be picked up by news sites, newspapers, online magazines, trade websites, blogs and e-mail newsletters. Press releases are by far one of the best marketing tools that remained viable to internet users throughout the years.
They are technically news items that can serve your marketing purposes as well by writing ads that have elements of straight news contained in the message. Online Press Releases are an important way to publicize your company’s newsworthy events on the Internet. They are meant to relay newsworthy information about a company, product, service or event.
Online press releases are one of the most cost effective and easiest ways to get your company name, product or service visible. They are most effective when sent out to target channels at least twice a month. Online releases are also a good way to integrate target words and phrases into the content so that your SEO consultant is accomplishing two tasks with one marketing strategy: keyword usage and promotion of the website.
They are an excellent way to communicate with potential clients and are often indexed by major search engines, such as Yahoo, MSN and Google. Online Press releases are carriers of your site’s message and they are an excellent way to build branding, credibility and to get tons of new visitors to your site through back links resulting from being published on websites that syndicate press releases.
Online releases are a great way to announce a new product or to report exciting developments in your industry. They are an important component of your internet marketing strategy because they are a cost effective method of extending your company’s message to a much wider audience. Releases can appear on the Google News and News Now news aggregation sites and may be submitted to social media sites.
Releases offer a convenient method of accurately transmitting the same information to many publications. They should be noteworthy and answer who, what, where, when, why and how, and can be developed in house or contracted out. Releases should not be longer than three pages and announcements that are more than one page in length should state more or continued on the bottom of the first page so that reporters look for the next page.
Releases are sent on the sponsoring organization’s letterhead with a date of release and a contact person’s name clearly listed at the top, along with a phone number where journalists can reach the contact.
Planning is essential in all phases of marketing with press releases. They are very effective marketing tools that you can use for promoting your web site or affiliate products, when done correctly. Schedule your press releases for the year and plan in advance an integrated “press release marketing campaign”. As with any marketing effort, after the content is distributed, it’s important to track effectiveness.
Not only are press releases an effective tool for distributing content to the media and consumers, they can easily be syndicated creating an excellent opportunity to attract incoming links. It’s important that your marketing time is productive and that your press releases actually generate publicity. Optimized press releases are an integral part of a successful Internet marketing strategy.
Bob Withers is a professional sales and marketing person with over twenty years in the field. He has also turned his sights on Affiliate Marketing to apply his trade. Bob changed career paths four years ago when both he and his wife began working with Autistic adults in the US, which along with his Home Business and Affiliate Marketing, is his focus right now. If you want to get in touch with Bob or learn more about Affiliate Marketing and Home Business opportunities please visit:
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This is my new Blog and having been away from it for a couple of years it’s great to be back because I really enjoy it. Just to tell you something about myself, my wife and I are currently working with Autistic adults in the state of Maine and we love it. Although we’re from Canada, originally from Newfoundland, this is our second stint working in Maine and the two men we are working with this time around are great. We’ve become very attached to these young men and we consider ourselves to be a family. Actually our job title is that of Therapeutic Foster Parents and of course we take it very seriously. One of the main reasons we take it so seriously is that we are advocates for these young men because at times they can’t speak for themselves.
The sad part about our job here in Maine is that we have to leave the country after 18 months. The reason for this being the company who hired us and sponsored us into the US could only get us into the country by way of a Training Visa with the main condition being we have to leave after 18 months. We were here under the same circumstances in 2007 and had to leave the guys we were caring for at that time at the end of 2008.
This of course was very difficult for the three men we were working with and living with at the time and it was also very difficult for us because we became very attached and as I mentioned earlier we became a family. One of the main benefits of coming back is that we get to see the guys we worked with on our first visit and we also get to do what we enjoy which is caring for and helping these young men.
Because of our love for what we do and for the people we work with I will be dedicating a Page on this website to Autism and to the people who live with it on a daily basis. I’m hoping this will help educate people who aren’t familiar with what is fast becoming a global concern and help to raise funds for research.
The other objective of this website is to offer Home Business advice and present opportunities to people who are interested in making a legitimate living by working from home.
I’m hoping to have a great deal of relevant content added soon and I hope people will make it a point to visit often. Thank you for visiting and for taking the time to read this information.
The following two videos should give you some idea of the majestic beauty of Newfoundland:
I’ve added a video below, one of which is actually an advertisement by a local brewery located in St. John’s, Newfoundland which is where I’m from. But it contains some great shots of the area and I like to think portrays what we, as Newfoundlanders, are all about: People who care about people, who work hard and play hard but aren’t afraid to laugh at ourselves. In the following videos you will see many examples of this outlook on life as portrayed by local entertainers performing at what we call “Kitchen Parties”.
These are events where neighbours come together to have a few drinks and entertain one another through song and dance. Please take the time to have a look.