According to NMOA.org: “A new online shopping report that tracked more than 8 million consumers shows that they often spend several days digitally window shopping before making a purchase. The average time delay between a consumer’s first visit to a Web site and their first purchase was just over 19 hours, with over 20% of shoppers delaying their buy decision for more than three days.”
This report also stated: “About one-third (35%) of shoppers took more than 12 hours to make a buy decision. Twenty-one percent took more than three days, with 14% of these cautious shoppers taking more than one week to decide where to buy.”
As you can see from the above statistics convincing people to return to your home business website when they are window shopping, or return traffic, is crucial to your home business success online. You must create a memorable experience for your potential customers and you can accomplish this in several ways.
First of all your website design is all important. Ease of navigation is paramount when trying to persuade your guest to make a purchase or return to your site after comparing other opportunities to yours. Your product or service must be easily accessible and convenient to purchase.
Secondly website security should be a top priority. Customers only purchase from secure websites. Privacy and security are very important factors which ultimately influence their buying decision. You must convince your potential customers that your home business website is safe and secure and that their financial information will be treated with the utmost care. This should be reinforced to your visitors with constant reminders that your site is safe and secure. If they have any doubts, whatsoever, they will find a site they can trust.
Another way to help guarantee return traffic is to offer something the competition isn’t offering. Added value to your product or service gives you an advantage at decision making time. You can offer a discount coupon via a special code they must enter or give them an added bonus upon purchase. You can also offer a money back guarantee. You must prove to them that your offering is better than the competition’s because it has more value.
You can also tempt your guests to return to your website to finalize the sale by simply providing excellent customer service. While you have their attention, on their initial visit, make the most of it by treating them with respect and by doing all you can to provide what they’re looking for. Try to build a relationship with the person by going the extra mile which helps to make a lasting impression.
Finally, adding satisfied customer testimonials to your home business site may help sway the buying decision your way because people respond to positive referrals. Potential customers or first time buyers often depend on the recommendations of others to assist with their final decision of whether to buy or not to buy.
The competition for customers online is fierce and return traffic is an essential component for any successful home based business online today.
Bob Withers is a professional sales and marketing person with over twenty years in the field. He has also turned his sights on Affiliate Marketing to apply his trade. Bob changed career paths four years ago when both he and his wife began working with Autistic adults in the US, which along with his Home Business and Affiliate Marketing, is his focus right now. If you want to get in touch with Bob or learn more about Affiliate Marketing and Home Business opportunities please visit:
Free Home Business and Affiliate Marketing Advice
This is my new Blog and having been away from it for a couple of years it’s great to be back because I really enjoy it. Just to tell you something about myself, my wife and I are currently working with Autistic adults in the state of Maine and we love it. Although we’re from Canada, originally from Newfoundland, this is our second stint working in Maine and the two men we are working with this time around are great. We’ve become very attached to these young men and we consider ourselves to be a family. Actually our job title is that of Therapeutic Foster Parents and of course we take it very seriously. One of the main reasons we take it so seriously is that we are advocates for these young men because at times they can’t speak for themselves.
The sad part about our job here in Maine is that we have to leave the country after 18 months. The reason for this being the company who hired us and sponsored us into the US could only get us into the country by way of a Training Visa with the main condition being we have to leave after 18 months. We were here under the same circumstances in 2007 and had to leave the guys we were caring for at that time at the end of 2008.
This of course was very difficult for the three men we were working with and living with at the time and it was also very difficult for us because we became very attached and as I mentioned earlier we became a family. One of the main benefits of coming back is that we get to see the guys we worked with on our first visit and we also get to do what we enjoy which is caring for and helping these young men.
Because of our love for what we do and for the people we work with I will be dedicating a Page on this website to Autism and to the people who live with it on a daily basis. I’m hoping this will help educate people who aren’t familiar with what is fast becoming a global concern and help to raise funds for research.
The other objective of this website is to offer Home Business advice and present opportunities to people who are interested in making a legitimate living by working from home.
I’m hoping to have a great deal of relevant content added soon and I hope people will make it a point to visit often. Thank you for visiting and for taking the time to read this information.
The following two videos should give you some idea of the majestic beauty of Newfoundland:
I’ve added a video below, one of which is actually an advertisement by a local brewery located in St. John’s, Newfoundland which is where I’m from. But it contains some great shots of the area and I like to think portrays what we, as Newfoundlanders, are all about: People who care about people, who work hard and play hard but aren’t afraid to laugh at ourselves. In the following videos you will see many examples of this outlook on life as portrayed by local entertainers performing at what we call “Kitchen Parties”.
These are events where neighbours come together to have a few drinks and entertain one another through song and dance. Please take the time to have a look.