Bob's Home Business Blog

Press releases afford you the opportunity to announce your online home business to your Internet marketing niche and attract targeted visitors to your website. If article writing isn’t your expertise you should hire a professional writer to create a compelling editorial proclaiming you and your Internet enterprise to the World Wide Web and particularly to your market segment by submitting your finished piece to the various news sites on the web.

The key to constructing a compelling release is to make your announcement sound like a news story. A well crafted press release can create an unbelievable number of back links that will drive targeted traffic to your website for many months to come.

This avalanche of new visitors can begin within minutes of broadcasting your announcement to the many top news sites online and can continue well into the future ensuring a constant regular flow of people interested in your product or service to your home business home page.

One way to make sure this overwhelming response occurs is to ensure your article emits an emotional reaction from your readers by targeting your niche’s feelings and sentiments with regard to your endeavor. Your first priority should be to compile a title that grabs your reader’s attention immediately and then leads your prospects into your message in a flowing manner.

Your message should also target the keywords relevant to your product or service in order to attract the major search engines attention because these words and phrases will be used by Google and company to index your release. Also make sure to include your company name throughout your message but more specifically at the beginning and end of your message to help increase your branding and your visibility online.

Your first paragraph should answer the questions who, what, where, when, why and how with all the relevant factual information included. The following paragraphs should include any supporting documentation and facts to sustain and reinforce the preceding information you provided. You should end your piece by tying everything together and by including a link for your readers to any additional data they may need or want.

Press releases help establish your credibility and your authority on the web and in particular in your niche. This exposure as an expert in your field will help make your prospect’s decision a little easier when the time comes to decide whether or not to do business with you online.

This Internet marketing strategy is also a tremendous technique for building back links to your web page. By including text links in the body of your announcement and by releasing your message to the proper news sites online you will create quality links to your home page.

Press releases, when constructed and implemented properly, can become a vital component of any Internet marketing traffic generation strategy by attracting targeted visitors who are interested in, one thing and one thing only, your online home based business’s product or service.

Bob Withers

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Press releases can be a very effective Internet marketing strategy to employ for your online home based business when used correctly. According to the free dictionary on the web: “a press release is an announcement of an event, performance, or other newsworthy item that is issued to the press.”

Or, “an announcement distributed to members of the press in order to supplement or replace an oral presentation.” Which ever definition you choose you get the idea and a well crafted release can send hordes of targeted traffic to your website.

There are many dos and don’ts when it comes to issuing an effective announcement to the print media and here are 10 of the definitive must do techniques to use to create a winning proclamation to the masses:

1. Write your press release as you would a newsworthy story. Resist the temptation of making it sound like an advertisement, which is only natural because as internet marketers that’s what we do. It should sound as though it’s the announcement of an event which is hot off the presses.

2. Don’t provide too much information in your announcement. Your release should peak people’s interest to the point of wanting more details in order to draw them into your event or your website. Don’t exceed one page in length.

3. An absolute must is an attention getting headline. You only have a limited amount of time to draw your reader’s into your message so they will want to read the entire release so you need to attract their eye and encourage them to continue to read. From there your goal is to entice them to take action and follow through on your message.

4. Some ideas for an effective online pronouncement are: submit a release about an Internet marketing giveaway you are hosting, release the results of an online poll you’ve conducted, inform people about a seminar you’ll be conducting or an online Internet marketing course you’ll be giving. These are just some examples but be sure to tailor your announcement around your home business theme.

5. You should construct your press release around a story in order to draw your potential customers into your news account about your new product or service and be sure to mention your home based business and your website.

6. Try not to be too long winded and don’t waiver from your main topic. Keep your sentences short and to the point while building to a climax in order to keep your readers interested in finishing your piece.

7. A press release is a great avenue for announcing a joint venture or any other business association you may be entering into with a similar but non competing enterprise.

8. To ensure the traffic generated from your announcement is targeted in nature submit your message to media outlets who are only related to your home business theme. Approaching any other outlets would only be a waste of time because you would only attract tire kickers and freebie seekers to your home business website.

9. Find a high profile Internet marketer on the web that is willing to endorse your product and or your website and release the news to the media. Associating with well known successful people online is a great way to establish your home business and build trust with your current customers and potential clients.

10. Finally, be sure to proof read your material before releasing it to the various media outlets. Submitting an error filled message to professional media is a good way to lose all credibility in the Internet marketing world.

By following these ten strategies you should be able to release a professional message via the various media outlets on the web resulting in a flood of potential customers to your home business website.  

Bob Withers

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If you’re just starting a home based business online a great way to announce it to your target market is via a Press Release. Wikipedia states: “A press release, news release, media release, or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial press release distribution services, such as PR Newswire, PR NewsChannel and Business Wire, are also used to distribute them.”

The objective of this Internet marketing strategy is to garner complementary media interest and provide publicity for your products or services online. In order to accomplish this you must construct a well written and attention getting editorial to promote your home business. Once you have written and published your press release you will soon realize the benefits offered by this form of communication.

First of all your press release will be read by members of your target who read their news online. This is a great medium for reaching your demographic and you should soon see the resulting increased traffic to your website.

Next, a well received press release gives your home business a professional appearance, an enhanced reputation and instant credibility. It may be picked up by some of the major news sources which will also go a long way toward making your home business recognizable on the Internet.

Also a well crafted keyword rich communication is very search engine friendly. Because the major search engines are attracted to online press releases it’s not uncommon to be listed in the top ten results for related searches.

Like articles submitted to article directories, your press release will have your link included in the message. This of course will help drive traffic to your home business site and help increase sales.

By using a highly regarded press release distributor, you will have the opportunity to send out a press release which will reach a wider audience including journalists and websites that cover your particular industry. This will instantly produce more publicity by way of Google news rankings, media stories, and links to the company’s web site. This will help increase your influence online and help generate more sales.

The benefits of issuing a well written press release have been well documented and demonstrate how this Internet marketing technique can put your new home business venture on the map in terms of increased traffic, increased integrity and increased sales.

Bob Withers