Content is generally designed to produce traffic, to bring people to your website to buy your products or services. Content should be created with the intended audience in mind.
It is the expression and communication of information and is the real thing, which visitors will spot immediately when they first visit your website. Content is only as strong as it’s appeal to your visitors and is usually given away in order to attract people to goods and services they are willing to pay for.
This leads us to the question: What are the best types of content to attract people to your products and services?
Articles have long been regarded as one of the best internet marketing strategies in use today. People like to read well written articles about a subject they are naturally interested in.
Your articles should be tailored to attract your target audience and also formed around the product or service you are promoting. Your article also needs to be keyword rich so as to attract the various search engines and gain a ranking near the top of their list.
Downloads or free downloads are also an attraction to surfers online. Anything that can make someone’s life a little easier, for example a free website building tool or HTML editor, is very popular. People like tools and tools which can save them time are a bonus.
People also like to be entertained and this is where multimedia can play a large role in attracting potential customers to your site. An audio message welcoming your guests sprinkled with a little humor can add to your quality content.
Movie trailers, comedy clips and music are also nice additions to any website. Again you select your content with your target audience in mind.
Interactive multimedia is also a big attraction online. For example, you could have a daily quiz or a weekly survey where you incorporate some type of prize for the person with the highest score. Again you could construct the questions around what you’re promoting or the type of visitor you want to attract.
Sports are always a big draw, especially if you’re going after a male oriented audience for your product or service. You could incorporate a sports update feed from one of the free content providers which displays up to the minute scores and highlights of different events in the sporting world.
Along the same lines of video you could create your own recording which incorporates the product or service you are selling in a way which stands out or is out of the norm.
Instructional videos are also popular. Teach your users how to do something. If you’re targeting Internet Marketers for example, an article or instructional video on how to generate traffic to your website or how to write killer classified ads would be a good draw.
When it comes to quality content the ideas are endless and are only limited by your imagination. But always remember to keep your target audience in mind and you’ll get the targeted traffic you need to succeed online.
Bob Withers is a professional sales and marketing person with over twenty years in the field. He has also turned his sights on Affiliate Marketing to apply his trade. Bob changed career paths four years ago when both he and his wife began working with Autistic adults in the US, which along with his Home Business and Affiliate Marketing, is his focus right now. If you want to get in touch with Bob or learn more about Affiliate Marketing and Home Business opportunities please visit:
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This is my new Blog and having been away from it for a couple of years it’s great to be back because I really enjoy it. Just to tell you something about myself, my wife and I are currently working with Autistic adults in the state of Maine and we love it. Although we’re from Canada, originally from Newfoundland, this is our second stint working in Maine and the two men we are working with this time around are great. We’ve become very attached to these young men and we consider ourselves to be a family. Actually our job title is that of Therapeutic Foster Parents and of course we take it very seriously. One of the main reasons we take it so seriously is that we are advocates for these young men because at times they can’t speak for themselves.
The sad part about our job here in Maine is that we have to leave the country after 18 months. The reason for this being the company who hired us and sponsored us into the US could only get us into the country by way of a Training Visa with the main condition being we have to leave after 18 months. We were here under the same circumstances in 2007 and had to leave the guys we were caring for at that time at the end of 2008.
This of course was very difficult for the three men we were working with and living with at the time and it was also very difficult for us because we became very attached and as I mentioned earlier we became a family. One of the main benefits of coming back is that we get to see the guys we worked with on our first visit and we also get to do what we enjoy which is caring for and helping these young men.
Because of our love for what we do and for the people we work with I will be dedicating a Page on this website to Autism and to the people who live with it on a daily basis. I’m hoping this will help educate people who aren’t familiar with what is fast becoming a global concern and help to raise funds for research.
The other objective of this website is to offer Home Business advice and present opportunities to people who are interested in making a legitimate living by working from home.
I’m hoping to have a great deal of relevant content added soon and I hope people will make it a point to visit often. Thank you for visiting and for taking the time to read this information.
The following two videos should give you some idea of the majestic beauty of Newfoundland:
I’ve added a video below, one of which is actually an advertisement by a local brewery located in St. John’s, Newfoundland which is where I’m from. But it contains some great shots of the area and I like to think portrays what we, as Newfoundlanders, are all about: People who care about people, who work hard and play hard but aren’t afraid to laugh at ourselves. In the following videos you will see many examples of this outlook on life as portrayed by local entertainers performing at what we call “Kitchen Parties”.
These are events where neighbours come together to have a few drinks and entertain one another through song and dance. Please take the time to have a look.