Postcards are a cost effective way to advertise your company. They are serious marketing tools and act as tiny billboards with a big message. Postcards are great for spreading the news and are an inexpensive way to contact prospects and up sell services to current customers. They are also a great way to stay in front of your target audience.
Postcards are less expensive to send out than regular mail and are typically used when the sales message is simple and brief. Double postcards can act as a response vehicle as well because they can also provide feedback from your customers.
Another advantage of post cards is that in most mail rooms and offices any envelope that even resembles advertising is thrown away, usually unopened, whereas postcards tend to be delivered as intended.
There are many options available when using postcards as a marketing tool. You can mail them, hand them out, post them on a bulletin board or leave them in a display. They can be used to create attention, belief and a need because they have eye appeal. Postcards are most effective in announcing an event or to advertise a new product.
They are usually associated with happy memories because we all enjoy getting postcards from friends and family on holidays. And as such they tend to be viewed by the recipient as more of a personal message from the sender rather than just more advertising or junk mail.
Variable data postcards are also attractive, if designed correctly. Variable Data Printing occurs when the messaging, images and offer on each mail piece is customized according to the preferences of each recipient on your list. It’s simply the most effective way to increase response, drive sales and boost your Return on Investment.
Some general rules of thumb which can contribute to a successful postcard campaign are first of all, keep it simple. Don’t overload your customers with too much information or too many graphics. Keep your message short and to the point. Make it a quick read and leave your customers wanting to know more.
Whatever your mission is, whether it’s to advertise your product or service, to brand your business, to provide a friendly reminder to clients that you’re still around, or to promote an upcoming sale, postcards can flood your target market at a low cost.
Today’s technology enables even the smallest business to treat hundreds of customers as individuals. This gives the impression that the individual customer is special and worth getting to know. A good postcard can be viewed as a personal greeting from a business and can give the recipient a special feeling.
Make your postcard stand out from the crowd. With today’s technology and computer graphics you can make your message eye catching and memorable. You have to remember it’s likely to be the first impression you’re making on this potential client.
A key point to remember with regard to any direct mail campaign is that some people respond more quickly than others to a message or offer. Some people may contact you after one mailing while some others may take four or five communications before responding.
So it helps to know your target audience and it also helps to have patience and not to pull the plug on your postcards marketing campaign before it has the chance to achieve the desired result.
Bob Withers is a professional sales and marketing person with over twenty years in the field. He has also turned his sights on Affiliate Marketing to apply his trade. Bob changed career paths four years ago when both he and his wife began working with Autistic adults in the US, which along with his Home Business and Affiliate Marketing, is his focus right now. If you want to get in touch with Bob or learn more about Affiliate Marketing and Home Business opportunities please visit:
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This is my new Blog and having been away from it for a couple of years it’s great to be back because I really enjoy it. Just to tell you something about myself, my wife and I are currently working with Autistic adults in the state of Maine and we love it. Although we’re from Canada, originally from Newfoundland, this is our second stint working in Maine and the two men we are working with this time around are great. We’ve become very attached to these young men and we consider ourselves to be a family. Actually our job title is that of Therapeutic Foster Parents and of course we take it very seriously. One of the main reasons we take it so seriously is that we are advocates for these young men because at times they can’t speak for themselves.
The sad part about our job here in Maine is that we have to leave the country after 18 months. The reason for this being the company who hired us and sponsored us into the US could only get us into the country by way of a Training Visa with the main condition being we have to leave after 18 months. We were here under the same circumstances in 2007 and had to leave the guys we were caring for at that time at the end of 2008.
This of course was very difficult for the three men we were working with and living with at the time and it was also very difficult for us because we became very attached and as I mentioned earlier we became a family. One of the main benefits of coming back is that we get to see the guys we worked with on our first visit and we also get to do what we enjoy which is caring for and helping these young men.
Because of our love for what we do and for the people we work with I will be dedicating a Page on this website to Autism and to the people who live with it on a daily basis. I’m hoping this will help educate people who aren’t familiar with what is fast becoming a global concern and help to raise funds for research.
The other objective of this website is to offer Home Business advice and present opportunities to people who are interested in making a legitimate living by working from home.
I’m hoping to have a great deal of relevant content added soon and I hope people will make it a point to visit often. Thank you for visiting and for taking the time to read this information.
The following two videos should give you some idea of the majestic beauty of Newfoundland:
I’ve added a video below, one of which is actually an advertisement by a local brewery located in St. John’s, Newfoundland which is where I’m from. But it contains some great shots of the area and I like to think portrays what we, as Newfoundlanders, are all about: People who care about people, who work hard and play hard but aren’t afraid to laugh at ourselves. In the following videos you will see many examples of this outlook on life as portrayed by local entertainers performing at what we call “Kitchen Parties”.
These are events where neighbours come together to have a few drinks and entertain one another through song and dance. Please take the time to have a look.