You’ve just created your online home based business website, decided which product you’re going to promote and now you’re devising your Internet marketing plan and you’ve decided to place email marketing high on your list. One of the most popular types of email advertising used by Internet marketers is safelist marketing.
According to internetmarketingdefinitions.com “a safelist is a form of e-mail marketing and advertising where the members have agreed to receive each other’s messages. Usually, the safelist administration reserves the right to mail its’ members. Types of safelists include paid, credit based, and free.”
In order to be successful with your home business email advertising campaign you need to evoke a high response rate from your list. A high response rate largely depends on the effectiveness of your message or advertisement, therefore the first thing you must concentrate on, to improve your response, is the content of your message.
The first part of your advertisement to jump out at your reader is the headline, so your header is the most important part of your message. You only have a limited amount of time to catch and maintain your reader’s attention therefore a powerful headline is a must for any successful campaign. If other members of the list don’t find your subject line interesting they won’t even bother opening your message.
Try to avoid the headers which have been used over and over again. Subjects such as: “How To Get Rich Online”, “Make Money Tomorrow”, or “Make A Million Dollars In 12 Months” will only get your message fast tracked to the trash bin. You need an original, eye catching and attention getting subject to which your readers can relate.
A great way to grab other list member’s interest is to pose a problem and offer a solution to the situation. For example, “5 Reasons Why Most Affiliate Marketers Fail” suggests a problem, which is failure, and then illustrates five ways you can avoid this situation. You’ll notice that all the words in the preceding headline have the first letter capitalized which is another way to make your subject line stand out. Also use the member’s first name, if possible, to personalize the message.
Some keywords have proven to be more effective when used in headlines than others. Words such as sex, money, love, unique, learn and so on seem to have elicited higher response rates. When it comes to your ad copy keep it short and to the point. People receive a large number of messages from other list members so their time is limited and nothing is more off putting than a long winded sales message.
In your message body outline what this product can do for the reader. People love benefits and enjoy having their problems solved. Please don’t make outrageous promises which you know you cannot deliver. This only diminishes your reputation as a reputable Internet marketer and once your character has been tarnished it’s very difficult to reestablish in the eyes of the online community.
If you have no idea how to write an effective advertisement or you have never written one before conduct a search for tips on writing good ad copy online. When you think you’re ready to proceed take your time and write your ad over and over again if necessary. Read it to someone or email it to a friend to get their opinion. The time you invest in getting it right will reap benefits for you later on by way of increased sales.
Be sure to include your link within the ad copy several times. Don’t lose sight of your overall objective which is to have the reader click on your link and visit your sales page. Finally, promote to your list on a regular basis and be sure to track your results. If something isn’t working why would you continue to keep doing it? Tracking is a great way to save time on ill conceived advertising campaigns and save money on promotion.
By adhering to these safelist marketing tips and techniques your home business email marketing strategy will help jump start your enterprise down the road to online success.