Content Ideas: How to Never Run Out of Ideas for WordPress Blog Posts and iTunes Podcast Episodes Ever Again by Robert Plank
Nine Rules of Content Creation:
Questions Must Be Answered: so if you’re stuck, answer a series of questions (asked TO you by one single imaginary person) that lead to the end.
Solution: Fix a real problem that the marketplace is asking about, and lead to a call-to-action if possible.
WWHW: Why, What, How-To, What-If (the basis for any start-to-finish piece of content).
One-Take Content: write (or talk in video) the way you would in everyday conversation (no “fancy talk”).
Mindmap: rearrange to figure out the categories, hierarchy, and sequence of what you’re explaining.
Notes: Have bullet points in front of you to keep yourself on track, don’t leave things out, and unpack in the correct order, but don’t script anything.
Content Muscle: the more you put out blog posts, podcasts, webinars, and videos… the easier they become.
Content Piggy Bank: instead of living paycheck-to-paycheck, record more than you need and schedule it out.
Demo or Magic Trick: show what you’re building towards, explain what you’re about to show, show that thing, and show it again.