If you’ve just created your home based business online, you enjoy writing and you want to create several different income streams for your enterprise then you should take a serious look at article marketing. Article marketing is the process of writing articles related to your home business theme, posting them on your website or blog and then submitting them to some of the top article directories on the web with back links to your home page included to help drive targeted traffic to your business site.
There are 5 ways article marketing can increase sales and profits for your home based business including:
1. You can combine your articles and create an e-book which you can sell from your website. For example, if your theme is Internet marketing you can select articles written on different topics related to your theme and add chapters for each subject thereby producing an e-book. You can then sell this product from your blog and your home business page and promote it to drive traffic to your web page.
2. Bundle your e-book with some of your other products to make your offer more attractive to your visitors. You can offer it as a bonus for purchasing your primary merchandise or include it with several other products from your sales page to help persuade your potential customers to become paying patrons.
3. Combine several of your editorials to create a report and depending on how many articles you have written you may be able to produce several information packages. You can sell these reports from your website or you can offer them as free gifts for subscribing to your blog or ezine if you have one.
These products provide a great technique for building your email list by bribing people to leave their name and email address in return for one or more of these free reports. As we have all heard “the money is in the list” with the reason being you can advertise to this email directory on a regular basis to convince people to become paying customers.
4. Create an article library or directory on your blog or home business site and invite other web masters to link to your directory which will help drive hordes of targeted traffic to your website. By having all these other websites online linked to your home business your sales and profits should increase exponentially.
5. Submit your articles to print publications online that pay for editorials or content. This is an excellent way to create extra income as a freelance writer on the web.
As you can see article writing can create many different revenue generating techniques for your home based business online while at the same time continually add quality content to your website which will get you ranked with the major search engines on the web creating another advantage for your enterprise.