When visitors land on your home business home page your next biggest challenge after attracting them to your website is to convert them to paying customers. There are many tactics you can use to entice them on to your customer list beginning with your website itself. Here are 5 strategies you can employ to help convert your visitors into paying customers.
1. Most people are initially driven to your site to satisfy some need or to solve a problem they may be experiencing. Once they find the solution on your web page their initial reaction afterward will be to leave, however you can persuade them to stay and check out your other offers by showing them a good time.
Everyone enjoys having fun and by adding games, quizzes, videos and interactive tools to your website you can increase the staying time of your guests and increase the odds that they will become paying clients. The longer someone stays on your site and the more often they return, because they enjoyed their first visit so much, the more likely they will become patrons of your home based business.
2. Add a forum or a chat room to your website. People online love to socialize as evidenced by the popularity of the social network and such websites as facebook and twitter. By adding a forum to your home page you’re providing the opportunity for your potential customers to make friends with your other guests. This gives them a very good reason for returning to your site on a regular basis so they can nurture the relationships they’ve been developing. Also, remember the more often they visit the more likely they will become customers.
3. Offer your website visitors a free course from your home page. For example, if you’re website theme is home business opportunities you can offer a weekly seminar on how to build a successful home based business online from scratch. This will attract your guests back to your site regularly to take advantage of your free offer and they may also bring along a friend or two because of the high quality of your information. This will not only help you build your email list but also increase your targeted traffic and boost your potential sales.
Also through these free lessons you can begin the process of relationship building with your potential clients. You can build rapport by teaching them something new every week and this will also increase your credibility on the web because these people will begin to see you as an expert in this particular field. People who feel that they know you and trust in you are more likely to do business with you than with a perfect stranger.
4. Create a freebies section on your home page and include high quality, valuable merchandise to give away which will bring your visitors back, to take advantage of your offer, again and again. People love to get something for nothing and if they have a perceived value in what you’re offering for free they will begin to appreciate both you and your home business. Be sure to update your freebies on a regular basis so your visitors don’t become bored by seeing the same offers over and over again
5. When you’re creating your website pay attention to the fine detail on your web page so it will be as pleasing to the eye as possible. Remember, when someone visits for the first time you have a limited time frame to attract their attention in order to persuade them to stay and have a look around. Be consistent throughout your website with regard to fonts, color and type and size of graphics on each and every page. This will add to the attraction of your home page and will help to keep your guest’s attention on your site. No matter what people may want to believe or may want you to believe, looks really do matter, and it’s critical when it comes to your website design and structure.
By implementing some or all of these website conversion techniques you will not only increase your home business traffic and build your email list but you will also increase the all important bottom line by converting more of your potential customers into paying clients.