If you’re just starting a home based business online promoting private label rights (PLR) products may be just the opportunity you’re looking for. Private label rights involves acquiring someone else’s product with the accompanying right to edit and make changes to the merchandise in any way you wish.
After making these modifications you can then claim the product as your own, sell it and keep 100% of the profits. You can also sell the right for the person acquiring it to sell the merchandise. If you have master resale rights you can take it a step further by having permission to sell the resale rights to the work.
Promoting PLR products offers several benefits for the home business owner just starting out online including these 5 advantages:
1. The most obvious benefit for the so called newbie’s on the web is the immediacy of having their own products to promote. One of the main drawbacks of beginning your career online is not having your own merchandise to advertise.
This is usually because the new entrepreneur doesn’t have the technical capability to create a digital product to claim as their own. PLR goods however overcome this hurdle by allowing the business person to make changes to someone else’s merchandise, such as an e-book, and then claim authorship of the work.
2. PLR products allow the home business owner to save on the start-up costs of their new enterprise. Hiring someone to create a product, such as an e-book, can be costly and time consuming thereby delaying the launch of their venture as well as making it a more expensive proposition. PLR merchandise virtually eliminates these negatives by allowing the business owner to begin almost immediately with very little cost involved.
3. PLR goods are usually created by professionals thereby providing you with quality products to promote as your own. For example, if you were to purchase a group of well written articles related to your niche you could then modify each one to suit your needs and then compile them into an e-book. By adding your name to the cover you become an instant author benefiting from all the perks that go along with the title such as immediate credibility for you and your online home business.
4. When people see your name on different products online such as e-books and articles they begin to feel as though they know you and your enterprise. This notoriety can lead to you being viewed as an expert in your field which also helps build relationships with your potential clients. As we all know people are more likely to do business with someone they feel they know and trust rather than with a perfect stranger.
5. This new found celebrity on the web can lead to other business opportunities when other Internet marketers and home business owners approach you with different proposals such as joint venture agreements. These business arrangements with other Internet business people, some of which may be high profile, can lead to an explosion of new traffic from their email list to your website as well as the resulting sales and profits from these ventures.
As you can see private label rights products can lead to a win-win situation for everyone involved. The new home business owner online immediately has products of their own to promote which helps them get established online faster, while the author of the original merchandise profits from the sale of the goods and the consumer benefits from the high quality products they receive.
Thanks for making it clear to the novice what plr actually is. So many beginners end up confused with it all, but you have explained it in a clear way, and also made it sound exciting, which it actally can be.