Search engine optimization (SEO) is the process of increasing the visibility or ranking of your web page within the major search engines online. You need to get your website ranked as high as possible in the search results to increase traffic to your site which will hopefully result in more sales and increased profits for your home business. By employing different SEO tactics you’ll have a better chance of increasing your site’s exposure on the web.
Here are 10 ways to optimize your website to attract Google and company’s attention and improve your overall search engine ranking on the web:
1. First of all it’s very important to get your website indexed within the major search engines online. You can submit your site’s information including your URL as well as any keywords relevant to your web page to them so they know you exist and your site will appear when people search using the related keywords you chose. This is very important for getting ranked by Google and company online.
2. Strategically distributing keywords relevant to your home page and your overall theme on different areas of your site including your header, main page and footer will help achieve higher rankings for your site. You must be careful not to over do it by saturating your website with your keywords because this could produce a negative effect and, as a result, the search engines may ignore your web page.
3. You can begin promoting your website by writing and distributing articles to produce back links to your home page. These links contain your URL which when clicked on directs people to your site. Commenting at forums, in chat rooms and on other people’s blogs are also great ways to establish these connections to your home page.
4. There are services provided by some of the search engines which ensure that your website is ranked on the web however in most cases you have to pay a fee for these programs. Adding a site map to your web page and adding Google’s webmaster tools are also very effective ways to get your site indexed online.
5. Cross linking can also be a very effective SEO strategy. This technique increases the links to your home page by connecting it to all the other pages on your site.
6. Adding relevant, useful content to your website on a consistent basis is also very useful. Google and company are attracted to sites which contain new information which is related to the overall topic of the web page and that’s updated at regular intervals.
7. Regularly checking for and repairing broken links on your website will help your ranking in the eyes of the search engines. Web crawlers don’t like and don’t appreciate broken connections on your web page. This hinders them from finding their way around your site and as a result lowers your status on the web for related searches.
8. Adding several RSS feeds within your web page helps attract natural back links from other sites which search engines appreciate and reward with higher search rankings.
9. Try not to place too many back links on any one page because this will hinder your web page ranking. 50 links seems to be the average maximum acceptable amount per page in order to achieve the status you need for your site within the eyes of Google, Yahoo and Bing.
10. Social media has taken the Internet by storm and by making it a part of your overall search engine optimization strategy you’ll be addressing Google’s new plan to recognize social media data in its ranking process. By having social media links on your website and interacting by using these connections you’ll be increasing your prominence within search results on the web.
Search engine optimization should be an integral part of every Internet marketer’s business strategy because with your improved ranking within the search results comes increased traffic and more sales for your home based business online.