Designing your home business website is one of the most important stages of your Internet business creation process. Your home page has many critical functions to perform throughout the entire sales cycle and for this reason it’s vital that you avoid these five blunders when creating your website:
1. Always remember your visitors are the center of attention; not you. Some people make themselves the star attraction of their own site by devoting too much time and text to their life story. Your visitors are there, usually, for one reason and for one reason only and that’s to find a solution to their problem. The first thing they need to know is if you can help them not where you’re from or how much money you’ve made online.
Make the information people are looking for readily available and easy to find. They should know immediately when your page downloads what you’re selling and what your product can do. You can always tell them about you and your life on a separate page when they aren’t so anxious to find a solution to meet their needs.
2. Don’t make your website too confusing for your visitors. Some people, when designing their home page, get too hung up on graphics and buttons without explaining what will happen if you click on one of them. Graphics can not only confound your guests but can make you’re site look jumbled and unattractive.
Remember you only have a short time frame to make an impression on your visitors and an ugly website won’t make them want to stay and look around. A simple clean looking web page with a place for everything and everything in its place will make it much easier for your potential customers to find what they need.
3. Your website should be designed with your targeted potential customer in mind. If you’re selling widgets then your home page should contain everything and anything anyone who’s interested would want to know about your product and it should shout out to your perfect customer who has a burning need for your merchandise and who is willing to pay for it no matter what the cost. If you’re selling widgets why would you waste your time and your visitor’s time by having information about doodads on your website?
4. Your website should be designed to persuade people to come back for another visit. Return traffic is the life blood for any home business online because if you have a 10% conversion rate for first time visitors this means that 90% leave without buying anything and you want these people to come back so you can have another chance at convincing them to buy.
Therefore your home page must not only be attractive but entertaining and informative for your potential customers. By adding new articles on a regular basis, free resources, videos, video games, and perhaps a forum or chat room your guests will have a reason to come back again.
5. People should know what they’re getting into when they decide to do business with your enterprise. For this reason your terms and conditions should be easily accessible or prominently displayed, and these terms should be written in easy to understand language and not in legal ease which can confuse people who are considering becoming clients and may deter them from buying.
By avoiding all five of these gaffes when designing your home business home page you will increase your odds greatly of improving your website’s conversion rate and of attracting more targeted traffic to your offers.