You’ve been online for quite some time now with your home based business and you’ve found recently that your performance statistics have become stagnant. All three pertinent indicators: website traffic, sales and profits have all leveled off and haven’t decreased or increased for several months and you’re looking for ways to jump start your business to get it headed in the right direction again.
Here are 5 techniques you can employ to help improve the performance of your Internet enterprise:
1. Try to improve your overall website conversion rate. Look at different tactics you can use to increase the number of visitors who convert into buyers. For example, try different attention grabbing headlines on your home page to discover which one attracts the most interest in your products. Add a product guarantee to your sales page or improve upon your existing warranty.
Include testimonials from satisfied customers on your site and try to add a photo of each client to each testament; this adds credibility to their comments and helps build a feeling of trust with your potential customers. Improving your home business’ conversion statistics will go a long way toward improving the overall performance of your enterprise.
2. Take a leadership role by forming an association of related home business owners in your particular market. You could hold bi-weekly or monthly webinars for members and discuss ways you can each improve sales and profits for your particular venture. Each member could add the other associate’s links to their own site to help improve everyone’s traffic and help build their email lists. You could approach fellow members with the idea of forming joint ventures and divide the costs and profits equally.
3. Add a customer satisfaction survey to your home business page and ask each client to complete it and offer an incentive for doing so. This reward could be a 15% discount on their next purchase or a tangible gift such as a book or a DVD. Search for your business’ name in some of the newsgroups and discussion boards online and gather comments from clients. You may discover comments about poor customer service or poor product performance which will help you know which areas to improve upon.
4. Approach high profile entrepreneurs online for product endorsements and business testimonials and include links to their websites in your sales copy. Being associated with such successful business owners helps increase your credibility and helps build a feeling of trust of your enterprise and your products with your potential clients.
5. Create an online course or seminar from your website and offer it free of charge to subscribers of your home page. For example, if your home business theme is Internet marketing hold a webinar each week and discuss tips and tricks for success with different aspects of promoting your website online. This is a great way to establish your reputation as an expert in your field while at the same time increase the size of your email list.
By employing some or all of these Internet marketing techniques you should increase your home business’s online statistical performance by increasing website traffic, sales and profits.