The Advantages of Radio Advertising as an Offline Medium to Promote Your Online Business

Radio advertising is an innovative way to reach thousands, and sometimes millions of listeners. It is an art in and of itself and you face the challenge of having a limited time, it’s generally sold in slots of 15, 30, and 60 second duration, to get your message across to your audience. Therefore, the right things need to be said in order to create a lasting impression with your listeners.

An advertising guru once said: “the aim of radio advertising is to sell the sizzle not the bacon.” Also you have to place your ads at the same times that your target is more likely to be listening. If your customers are late night listeners then it wouldn’t make any sense to run your spots early in the morning. It is a great marketing tool for helping you promote your online business and is a very powerful medium.

It can be a very productive way for a company to use its advertising dollars if it’s done correctly. Radio advertising usually is more effective if it’s combined with some other form of advertising. For example, print or television ads run in conjunction with your radio campaign can be very effective. Radio advertising is invasive and persuasive and reaches a captive audience.

Another reason why radio may be advantageous is that your target may not be magazine readers or television watchers and this medium may be the only way to get their attention. Internet Marketers also need to realize that radio advertising is, in some cases, far less expensive than other forms of advertising.

Plus, with the popularity of Internet Radio sky rocketing this offers another audience to tap into and the list of benefits derived from radio is growing exponentially. Radio advertising is another way to get one’s online business or organization recognized both locally and nationally if that’s your goal. For those entities looking to reach as many people as possible, it is simply another convenient marketing solution.

Another major advantage of radio advertising is that it is inexpensive to produce ads and to place them. This allows small business owners the luxury of placing advertisements on more than one station in a given market. Direct response radio advertising is a very powerful way to grow your business profitably. According to John Blackledge analyst with JP Morgan, Internet radio advertising was estimated at $500 million in 2007.

Local radio advertising is limited to a specific and contained demographic area and is both considerably less costly to produce and can be narrowly tailored to the audiences of particular stations. Of all the traditional advertising media, radio advertising is the least avoided, according to Canadian media studies.

Offline methods have been shown to be very effective at driving traffic online. If increasing Web traffic is your goal, and why shouldn’t it be, then using traditional media outlets to increase traffic should be a part of your internet marketing strategy. Ultimately, you’ll need to weigh the pros and cons to decide whether radio advertising is right for your business.

Bob Withers is a professional sales and marketing person with over twenty years in the field. He has also turned his sights on Affiliate Marketing to apply his trade. Bob changed career paths four years ago when both he and his wife began working with Autistic adults in the US, which along with his Home Business and Affiliate Marketing, is his focus right now. If you want to get in touch with Bob or learn more about Affiliate Marketing and Home Business opportunities please visit:
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This is my new Blog and having been away from it for a couple of years it’s great to be back because I really enjoy it. Just to tell you something about myself, my wife and I are currently working with Autistic adults in the state of Maine and we love it. Although we’re from Canada, originally from Newfoundland, this is our second stint working in Maine and the two men we are working with this time around are great. We’ve become very attached to these young men and we consider ourselves to be a family. Actually our job title is that of Therapeutic Foster Parents and of course we take it very seriously. One of the main reasons we take it so seriously is that we are advocates for these young men because at times they can’t speak for themselves.

The sad part about our job here in Maine is that we have to leave the country after 18 months. The reason for this being the company who hired us and sponsored us into the US could only get us into the country by way of a Training Visa with the main condition being we have to leave after 18 months. We were here under the same circumstances in 2007 and had to leave the guys we were caring for at that time at the end of 2008.

This of course was very difficult for the three men we were working with and living with at the time and it was also very difficult for us because we became very attached and as I mentioned earlier we became a family. One of the main benefits of coming back is that we get to see the guys we worked with on our first visit and we also get to do what we enjoy which is caring for and helping these young men.

Because of our love for what we do and for the people we work with I will be dedicating a Page on this website to Autism and to the people who live with it on a daily basis. I’m hoping this will help educate people who aren’t familiar with what is fast becoming a global concern and help to raise funds for research.

The other objective of this website is to offer Home Business advice and present opportunities to people who are interested in making a legitimate living by working from home.

I’m hoping to have a great deal of relevant content added soon and I hope people will make it a point to visit often. Thank you for visiting and for taking the time to read this information.

The following two videos should give you some idea of the majestic beauty of Newfoundland:

I’ve added a video below, one of which is actually an advertisement by a local brewery located in St. John’s, Newfoundland which is where I’m from. But it contains some great shots of the area and I like to think portrays what we, as Newfoundlanders, are all about: People who care about people, who work hard and play hard but aren’t afraid to laugh at ourselves. In the following videos you will see many examples of this outlook on life as portrayed by local entertainers performing at what we call “Kitchen Parties”.

These are events where neighbours come together to have a few drinks and entertain one another through song and dance. Please take the time to have a look.