According to Wikipedia: “Multimedia is media and content that uses a combination of different content forms. The term can be used as a noun (a medium with multiple content forms) or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which only use traditional forms of printed or hand-produced material. Multimedia includes a combination of text, audio, still images, animation, video, and interactive content forms.”
Multimedia websites are all the rage online these days and for a variety of reasons. A multimedia home business website, for example, offers the entrepreneur several advantages over having a traditional script only home page. Offering your visitors text in combination with audio, and or video, and or still images, and or animation, and or interactive content most often results in a very enjoyable website visit and experience for your potential customer. The consequence of this satisfaction is more often than not a return visit by your guest. Also, when someone likes what they see they normally tell someone else about their experience and this can mean increased traffic for your home business via word of mouth.
Another advantage offered by having a multimedia site is that they tend to be very search engine friendly. Having a variety of media on your home page usually means you will be indexed by Google and the other major search engines. This also helps to get listed on the first page when someone conducts a keyword search relating to home business, for example. Having a variety of media also makes things more convenient for your visitors. Instead of having to read a 600 word article, for example, if you also have it in audio format your guest can listen to the editorial while browsing your website.
Another benefit to the owner is having an audio or video welcome message on the site helps make the visit more personal for your visitor. Your guest feels like they’ve met you and this helps build a relationship. It’s then up to you, as the home business owner, to build upon this new found rapport in order to help turn your new associate into a new customer.
Having interactive content on your home page, such as games or contests, can result in a longer stay for your caller. A longer stay can mean a happy and satisfied guest which also can result in new business.
Also having video on your home business website can only increase your home business opportunity because of its great potential as an Internet marketing tool. You can add videos to your site which you’ve produced that are entertaining or educational. You can then distribute them to video sharing web sites to increase your exposure on the web. As with articles you’ll have your home page link located in your biography box acting as a backlink to your business site.
As you can see there are many benefits to having several forms of media on your home business page and these advantages can only increase as the popularity of multimedia websites also increases.