Over the years Search Engine Optimization has become the method of choice for most Internet Marketers to get their home business web page and products discovered by potential clients. More and more Webmasters have discovered the potential writing articles has for driving traffic to their sites after being found by some of the major search engines. Some have even created sites devoted entirely to providing articles for their visitors containing links that lead to their site which would be related to the subjects of their articles.
For example, the sites may feature editorials covering a wide range of topics. As a visitor or potential client reads the article they have searched for, they find at the end a resource box containing a link connecting them to the site that has submitted the article. Of course the commentary would be related to the theme of the website. For example, let’s say the article is about Internet Marketing, the resource box link would connect to your home business site which is devoted to helping Internet Marketers make money online.
These resource boxes, found at the end of articles, provide you the opportunity to promote both yourself and your website or product or service. They normally contain the name of the author and a brief profile as well as a short explanation of the sponsoring site and a link to the site in question. If a visitor likes what they read, they will have the tendency to find out where the article came from in order to find more. The resource box will be their link to the source of the article and this will entice them to go to the site and do some more reading or research for the subject or topic of interest.
But like the article itself, the resource box must also be eye-catching in order to command the attention and interest of the reader. While the resource box contains only a small amount of information, providing the right keywords and content for this limited space will provide more impetus for the reader to go to your home business website.
There are many benefits to having a well written resource box with the main one being its ability to drive traffic to your site. Many Webmasters allow other authors to place articles on their sites in order to provide fresh content for their home page. They also create affiliations with other sites that can be beneficial in terms of increased traffic which may translate into more customers and additional sales as well.
So what would be viewed as good content for your resource box? Basically it comes down to keywords. Research and learn what people in your niche are mainly searching for and use the words they are using in the search engines to find the information you are providing. There are many tools you can find online that can help you determine what keywords to use.