As a new home based business owner online you may be just testing the water to discover the best ways to drive traffic to your home business website. One of the best methods I’ve discovered is having people link to your website. This is a great way to increase traffic to your home business which should lead to more sales and also improve your search engine rankings because the major search engines on the web love back links.
There are several ways to entice other websites to link to your home page which we’ll explore in this editorial. If you’re into article marketing you can offer your visitors access to your work to publish on their websites. Everyone loves free content and as every Internet marketer online will tell you content drives traffic, so people should be lining up to get access to your free offer. Be sure to include your link in the author bio box so people who want to read more of your writing can visit your home business website.
Writing an e-book, which is related to the theme of your home business, and making it available free of charge will create value for your guests and will make them eager to download it and perhaps share it with their friends or give it away on their own websites. This helps get your business established online and helps create a reputation for you as an expert in your particular niche. Once again this will increase the number of people who visit your site because of your link embedded in the e-book.
Create a blog on your home business website. By its very nature this will create numerous inbound links . You must make the blog’s theme revolve around your business idea. For example if your home business is based on affiliate marketing then your blog’s content should reflect this by containing information and resources for other home business owners and affiliate marketers. Once your blog becomes established you will be able to exchange links with similar blog owners which again should help drive more traffic to your site. Remember to update your content on a regular basis to attract the major search engines attention and also remember to submit it to the blog directories on the web.
Write testimonials about other products you’ve tried and submit them to their home pages to publish if they will allow you embed your home business link in the editorials. Create a mutual agreement with these home business owners agreeing if they provide recommendations for your products you will display their link as well.
Create an ezine and in each issue include your link and perhaps a banner ad for your home business and allow other websites to publish your electronic magazine. This can produce a two fold effect of first having people click your link and visit your home page and secondly increase the number of people who subscribe to your ezine.
Create an affiliate program for your home business and offer free memberships to your visitors. All the products provided to your affiliates will link back to your site and by paying competitive commissions you will attract guests who are trying to make money online. Once again you’re increasing traffic, you’re building your email list and you’re increasing sales.
Create a member’s only area on your website containing free resources and information available only to registered guests of your home business. Provide free memberships to people if they will link to your site.
These are only some of the ways you can create exposure, establish a reputation and most importantly drive traffic for your new home business online by having other websites link to your site.