According to Online Advantage, “a backlink is a link coming from another website back to your own, which can also be called an inward or inbound link. Some Search Engines use backlinks as an indicator of the popularity of a site.” These backlinks offer many benefits to home business websites online. First of all backlinks are a great search engine optimization technique for linking you to a web page which has more traffic which can translate into more hits for your home page. One-way backlinks are used primarily for linking different websites. The more an individual’s website is linked through various other pages the more popular the web page will become with the major search engines. There are many free websites online that can help you understand and how to utilize these helpful one-way backlinks to assist in optimizing your results.
Backlinks also create something known as “authority”, and it is this feature that is recognized by search engine algorithms. Therefore, another advantage of using backlinks is the site with the highest authority will then appear first on the list of results generated by search engines. In order to take full advantage of backlinks you need to know what you’re doing and you also need to design a plan of attack. Using backlinks effectively requires knowledge of your home business industry. You need to know the keywords that people type into the search engines to find sites like your own, and you need an understanding of the best places to submit backlinks online. Armed with this knowledge and your backlink plan of attack should help you rank higher in search engine results.
Another plus coming from backlink usage is they can be employed in an article marketing campaign. A good article can generate hundreds of valuable backlinks. When you place your website address in the bio box of all your articles and then submit them to the major article directories online you can create an avalanche of free traffic to your home page. People who enjoy your writing most likely will check out your home business website which also can translate into more business for your site. These potential customers may also download some of your editorials to their own website and if they are high traffic pages this too can turn into more visitors to your home business page.
An important consideration when submitting your backlinks is the article directories you’re submitting to. According to Wikipedia, “Article Directories are websites where users submit unique articles to be categorized and included in a specific niche. Well-written content articles released for free distribution have the potential of increasing the authoring business’ credibility within its market as well as attracting new clients.” To generate backlinks, you need to submit your article to as many directories as possible. Doing this manually can be quite time consuming so it may be more beneficial to use some type of article submission service so your time may be better served producing more articles.
Some of the advantages of Article Directory submission are directly associated with the benefits of using backlinks. There is an increase in traffic to your home business site. This increased traffic will be directly related to increased sales. Most of this can be accomplished free of charge so your advertising budget will be reduced or your savings can be redirected to other areas. Eventually you will be recognized as an expert which will add a great deal to your credibility online. You can also use your articles to create a viral marketing campaign.
So, as you can see, by taking advantage of all the benefits associated with backlink building and by implementing a well thought out and well planned backlink strategy can contribute greatly to your home business success online.