If you’re just starting a home based business online a great way to announce it to your target market is via a Press Release. Wikipedia states: “A press release, news release, media release, or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial press release distribution services, such as PR Newswire, PR NewsChannel and Business Wire, are also used to distribute them.”
The objective of this Internet marketing strategy is to garner complementary media interest and provide publicity for your products or services online. In order to accomplish this you must construct a well written and attention getting editorial to promote your home business. Once you have written and published your press release you will soon realize the benefits offered by this form of communication.
First of all your press release will be read by members of your target who read their news online. This is a great medium for reaching your demographic and you should soon see the resulting increased traffic to your website.
Next, a well received press release gives your home business a professional appearance, an enhanced reputation and instant credibility. It may be picked up by some of the major news sources which will also go a long way toward making your home business recognizable on the Internet.
Also a well crafted keyword rich communication is very search engine friendly. Because the major search engines are attracted to online press releases it’s not uncommon to be listed in the top ten results for related searches.
Like articles submitted to article directories, your press release will have your link included in the message. This of course will help drive traffic to your home business site and help increase sales.
By using a highly regarded press release distributor, you will have the opportunity to send out a press release which will reach a wider audience including journalists and websites that cover your particular industry. This will instantly produce more publicity by way of Google news rankings, media stories, and links to the company’s web site. This will help increase your influence online and help generate more sales.
The benefits of issuing a well written press release have been well documented and demonstrate how this Internet marketing technique can put your new home business venture on the map in terms of increased traffic, increased integrity and increased sales.
This is a good tip especially to those fresh to the blogosphere.
Simple but very precise information… Many thanks for sharing this one.
A must read post!