I think we’ve all been there at one time or another; your prospective customer won’t say yes and on the other hand they aren’t saying no. However you feel as though if there was one more positive statement you could make about your product or your business, that hasn’t already been said, they would become a paying customer. When people are on the fence it sometimes doesn’t take much to push them off in a positive direction and convince them to buy your merchandise.
When push comes to shove what can you do or say to turn your prospective clients into paying customers? Here are 7 possible solutions to this dilemma:
1. If your prospect is haggling over price tell them you will meet or beat any offer they have found anywhere and you will keep this promise in place for thirty days after purchase. If they find one of your competitor’s has a lower price up to 30 days after buying your product you will refund the difference. This may be just the thing anyone who is price conscious may want to hear before they buy.
2. Tell your prospects you will provide free delivery no matter where they live within the city limits. Because of the high price of gas this should be a very attractive proposition which may give your potential clients the nudge they need to sign on the dotted line.
3. Offer a 30 or 60 day, no questions asked, money back guarantee. Provide a promise in writing which states that no matter what the reason, if after the stated time period they decide they no longer want your product you will provide a full refund with no explanation required.
4. Tell your soon-to-be client that if they purchase today you’ll give them a 30% discount on any future purchase they make from your business. People love to save money and by giving them this coupon they may already be thinking about what else they can buy from your enterprise. This is an excellent way to up sell your current clients and to help guarantee future sales for your venture.
5. Focus on your track record of excellent customer service and your history of following up with your customers after purchase. Tell them that after they buy you will show them step-by-step how to use your product and if they have any problems day or night they can contact your customer support team at your 1-800 number.
6. If your prospect is still having a problem saying yes show them your testimonials from your satisfied customers. People like to hear about the experiences of people who have used your product or service and these testaments as to its reliability and ease of use may be just the thing you need to seal the deal.
7. Demonstrate your product for your potential client emphasizing its ease of use and focusing on the fast results it achieves. People want positive results as quickly as possible from a product that’s easy to use and doesn’t require any extensive training on how to use it.
Closing a sale may be as simple as guaranteeing your product or promising same day delivery. So when the deal is on the line keep some of these ideas in mind because one of these proposals may be just what your prospect is waiting to hear before agreeing to purchase your product.