Once you have your home business website set up and have decided on your product or products to advertise, whether they are your own or those of an affiliate program, your next step will be to construct a sales letter to place on your website to promote your merchandise. Writing effective sales letters is not as scary as some people make it out to be. In order to be successful with Internet or affiliate marketing a well written and persuasive sales letter is a must.
The first step to writing good sales copy is to keep in mind people are always looking for solutions to their problems. Your potential customers are looking for information and a “how to” approach on your part to writing your copy will attract visitors to your home business site who want answers now. And your sales letter must reflect this attitude.
The second thing to remember is people usually respond faster to an offer or to the information they need if you convey a sense of urgency in your letter. You must convince them their situation will be much better if they purchase now rather than later. The longer a person waits to make a buying decision the more likely you are to lose a sale and a paying customer.
There are several approaches you can take to persuade your potential client to buy now. You can put a time limit on the offer and tell them that this particular offer is only available for a short period of time and if they miss out it won’t be made available again. You can also offer a discount if they purchase immediately and if they wait they will have to pay the full price. You can also offer a free gift which is only available for this particular visit and if they leave your home business page without buying they will loose out on the incentive. Placing a clock on your sales page which is counting down the time toward the end of this offer which will never be made available again can also be very effective.
The next message you must get across through your letter is that your an expert on this particular topic. If your visitors perceive you as an authority figure then this will help build trust between you and your potential client. If people see you in this light and feel they can trust you then the more likely they are to do business with you. You can achieve this by including recommendations from current customers, and the higher the profile of your clients the more persuasive will be their opinions.
You must also demonstrate in your message what your product can offer that sets you apart from the competition. Show your visitors why they shouldn’t have to look anywhere else. Tell them why no one can compare with what you’re offering. Again you can attain this by employing one of several different approaches. Explain that your price is the lowest in the industry or offer several incentives or free gifts to help make up their minds. You can also prove that your product’s quality is unmatched by the competition.
Last but certainly not least, your sales letter must grab and hold your visitors attention. This can be achieved by telling a story. Most successful Internet marketers have a history or an interesting story from their past which they wrap the sales copy around. Everyone enjoys a good story. An attention grabbing headline is also a must. Try to include a benefit for your potential customers. Explain what’s in it for them. Make your message look good. An attractive letter will get and keep their attention. Also avoid using flowery language or jargon. This approach tends to turn people off.
These six steps to writing successful sales letters should help drive traffic and sales to your home business website.