You’re now a home based business owner online and you’ve chosen Internet marketing as your focus and information products as your market. You’re trying to determine the fastest way to grow and build your enterprise on the web and you are wondering which information products will help get you there sooner rather than later. Through your research you’ve discovered how popular and how much in demand e-books are.
According to pcmag.com: “An e-book is the electronic counterpart of a printed book, which can be viewed on a desktop computer, laptop, smart phone or e-book reader. When traveling, a large number of e-books can be stored in portable units, dramatically eliminating weight and volume compared to paper. Electronic bookmarks make referencing easier, and e-book readers may allow the user to annotate pages.”
There are several other reasons for the popularity of e-books online including the fact that they can be downloaded instantaneously. People crave immediate satisfaction so if they feel an e-book related to a particular topic they may be researching is going to solve their problem or help make their life a little easier then they will pay to have it immediately. These books are also economical to buy and they are portable and can be read on a variety of electronic devices.
Because of this popularity there are several ways you can incorporate e-books into your Internet marketing strategy to help you make money almost immediately and here are five techniques you can use:
1. If you’re into article writing you can create your own e-book by compiling a series of your editorials into a finished information product. If article writing isn’t your strong point you can hire a copy writer to create one for you which you can claim as your own. When you have your completed product you can offer it for sale on your home business website.
2. Instead of selling your e-book you may choose to give it away and offer it as a freebie. This free gift can be offered to your website visitors in exchange for their contact information to help you build a very important component of any Internet marketing strategy your email list. Remember, as many Internet marketers preach “the money is in the list.”
3. If you already have a freebie which you provide in return for your guest’s contact information then you may decide to add a free download page to your website where you can include your e-book. People love freebies and adding a free products page to your home business site will help increase traffic and help increase sales. Your visitors will also be more inclined to make a return visit if they think you will be offering more free merchandise in the future. Remember, the more often someone returns to your website the more likely they will become a paying customer.
4. You can also break your finished information product down into a series of smaller reports. You can then offer these reports for sale or give them away with your website link included to help drive more traffic to your home page. People enjoy reading smaller versions related to a more involved topic and therefore will be attracted to your information summaries.
5. You can post your e-book to some of the major directories online which will again help increase traffic to your home business. This will also enhance your reputation on the web and assist in having you perceived as an expert in your particular field. People have respect for authors and they are more inclined to do business with someone they feel they know and trust rather than a stranger.
E-books offer many benefits to both the buyer and the provider and they can help get your newly founded home business established and respected within the Internet business community as well as make you a nice profit.