You’ve just created your home based business online and you’re main concern at the moment is building an opt-in email list. An opt-in list targets people who are interested in your offer and entices them to enter their contact information to gain access to your content. You’ve heard from many Internet marketers online that “the money is in the list” and this is what’s motivating you to create your own.
You’ve also heard a squeeze page requiring people to enter their first name and email address in order to receive a free offer is one of the most effective strategies for building your list quickly and easily. The question now is what do you offer as a freebie? There are so many gifts given away online these days such as e-books, software and reports, that you need to make your freebie stand out from the crowd. Here are five ways you can add value to your freebies in order to attract people to your list:
1. Attach a dollar value to your free offer. For example, if you ask your visitors to enter their contact information to receive access to your member’s only area estimate the dollar value of all the free content available to them in this virtual back room and include this amount in your script. An example of this script would be: “Enter your first name and email address to gain access to our “Members Only Area”, a gift worth $1200.00 in Free content.”
2. Instead of offering only one present for their contact email give them a username and password to get access to your free download page. Create an area or a page which contains only download links for free reports, e-books and software which they can take advantage of at any time and download as much as they want.
3. Describe the benefits and advantages to your visitor for downloading this free offer. Tell them what problem your freebie will solve or how it will make their life easier in some way, perhaps by saving them time. This type of script is usually reserved for selling your merchandise and by using it for your free offers it will help make them stand out from other freebies being offered on the web.
4. Provide testimonials from happy customers as to the quality of your free content. Testaments from clients saying how valuable the product has been to their home business or how easy it is to use and how much time it has saved them can go a long way toward convincing people to provide their information and download their gift. Once again this isn’t something normally done on most websites so this will also add value to your freebies.
5. Place a count down clock next to your free offer displaying how many are left and by stating that this is a limited time offer you will instill a sense of urgency in your visitor to act now before it’s too late. This also suggests to your guest that this must to be a valuable item because it’s in demand as demonstrated by the limited number left for download.
These different Internet marketing strategies and techniques can help add value to your freebies and also encourage and entice people to provide their contact information to help grow your home business opt-in email list.