List building is the process of collecting email information from your visitors in order to create an email list of potential customers for your Internet home business. I’m sure we’ve all heard the axiom, “the money is in the list.” This couldn’t be truer as long as the list is made up of targeted traffic. Otherwise you could be waiting a long time for the money.
There are several techniques which are very powerful for obtaining the information you need to compile your list of targeted future clients. The first, which I believe to be the most potent in achieving this goal, is the use of a squeeze page or a landing page on your home business site. When your guest is directed to this page they are prompted to enter their information before being allowed to access the information they want. If they need or want it badly enough they will willingly give up the details you need.
Another method to obtain their particulars is by offering a freebie such as a free subscription to a home business newsletter or by giving them access to a downloadable free Internet marketing e-book. If they give you the information you want then you know you have a targeted visitor who is interested in your opportunity.
Another way to attract the list of email addresses you require is to offer a bonus to your existing customers who recommend your opportunity to a friend or relative. If the referral becomes a list member then your existing client is rewarded in some manner. This can also lead to the creation of your own affiliate program if you’re promoting your own product or service.
Create a users forum or a chat room which is password protected. Of course the visitor will have to enter their information and create a profile page in order to participate. To keep these members coming back participate yourself and create some type of monthly contest with a prize awarded to the winner. This will keep them interested and they may recommend your home business site to friends or relatives.
Article writing can also attract people to your squeeze page. Distribute your editorials to the top article directories online and in your resource box include a link to your free newsletter subscription which will capture the information you need.
Another very effective tactic to help add to your email list is finding joint venture partners and participating in, what is called, ad swapping. You contact a complementary webmaster and suggest that you will promote their opportunity and in return they will advertise your product or service. This can rapidly increase the number of targeted addresses on your list.
These are some of the list building tactics which can rapidly explode your email database of targeted potential customers. You can promote different opportunities to these people until they find what they’re looking for and become paying customers of your home business opportunity.