According to WhatIs.com, Viral Marketing on the Internet, is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers’ messages in every user’s e-mail notes.
Viral marketing has become an Internet phenomenon that has exploded onto the scene. It’s a form of Internet marketing which has proven to be very successful for numerous .com companies. This form of online marketing offers several advantages to home business owners online today and this editorial explores the top five.
One of the big advantages of viral marketing is its low or no cost. Viral marketing has also been called word-of-mouth marketing because people latch onto your content or message and pass it on to others. It’s almost like gossiping. This is why it’s so economical and yet so effective if done correctly. It’s also a great online marketing strategy for someone just starting their home business on the web if they don’t have a lot of money to work with.
A second benefit of this Internet marketing strategy to your home based business is its potential to reach thousands or even hundreds of thousands of potential customers by employing a single marketing technique. If your message or content becomes truly viral there is a possibility it could reach massive numbers of people online.
Another plus offered by viral marketing is that your content or message isn’t constricted by convention as is usually the norm with traditional marketing methods. With viral advertising, most often, the more outrageous or out of the ordinary the presentation is the greater potential it has of going viral. You can let your creative juices flow and let your imagination run wild. This also adds to the popularity of using it as an Internet marketing technique.
Another reason why viral promotion is all the rage is because of its high credibility and the possibility your message can run online for a very long time. This differs again from traditional marketing methods which usually have an end date for its marketing campaign; however viral messages can continue for an unlimited amount of time on the web.
Finally, viral marketing campaigns are very search engine friendly. Whenever someone adds your content to their website or links to your home business site you move up in the search engine rankings which increases the odds of new business for your home business opportunity.
These are just some of the reasons why viral marketing has become such a huge event online and also some of the reasons why you should consider adding it to your home business Internet marketing strategy.