If you’ve just started a home based business online and you haven’t registered your website with Google’s Webmaster Tools then you should do it without further delay. Google webmaster tools is free of charge and the benefits offered to the new home business owner are unlimited.
First of all your website will be verified by Google and you will be indexed by Google’s search engines. This means your home business site may turn up on the front page of rankings when people search online for subjects related to your topic. This should result in increased traffic for your home page and hopefully increased sales.
Secondly, you will be privy to the latest data regarding internal links and incoming links. This provides immediate benefits for your website because by looking through the list of pages who have visited your site you may discover new websites you otherwise wouldn’t have known about. This can help you forge relationships with sites or blogs which are related to your home business.
This is a great way to discover what people think about your home page. You can find out what they’re saying and you may get tips and ideas to help improve your website. It’s also makes it very easy to weed out those sites you don’t want linking to your business. For example, pornographic websites or sites using questionable internet marketing tactics should be eliminated. Use the internal links statistics to see how many of your own pages are linking to your own popular pages.
Next Google webmaster tools provide you with keyword relevancy grading. This will help you improve your usage of keywords relevant to your home business site by telling you how pertinent your current keywords are to your subject. By making the necessary changes this will help improve your search engine rankings and help build traffic to your site.
Google webmaster tools also provide sitelinks management. Using sitelinks management may help your listing get clicked more often thus increasing traffic to your site. If you’re lucky, the most important pages on your site may show up in sitelinks which may result in better conversions. Also, people are familiar with Google sitelinks, and this may mean instant credibility for your home business which is something you’re trying to establish when first starting out online.
Finally, Google webmaster tools also provide subscriber stats. The subscriber stats page will show you how many users have subscribed to your website feeds using Google products. Since it only lists subscribers using Google’s products, it will not be an accurate indicator of the overall subscribers to your feed.
These are just five of the advantages offered to any home business owner online by Google’s webmaster tools. There are many more benefits; therefore this Google package should be an integral part of any webmaster’s repertoire.
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