You’ve probably seen websites where you’re asked to leave your name and email address to subscribe to their weekly or bi-weekly newsletter and perhaps because of this you’ve thought about creating your own online home business periodical.
Unfortunately many of us talk ourselves out of the idea for different reasons when we really should be planning how we’re going to do it. There are many more positive reasons why we should do it than negative reasons why we shouldn’t attempt to publish our own newsletter.
First to dispel some of the myths about why we shouldn’t or why we can’t do it. You don’t have to be a literary genius to write a weekly newsletter. As long as you have a topic or theme that you’re knowledgeable about you should be able to write a column about it once every two weeks.
If you’re providing quality content that your readers need and want to learn more about you’ll succeed with your new found writing career. Even if a weekly or bi-weekly publication sounds too daunting for you a monthly newsletter would also be acceptable.
By providing actionable information in a concise format which is grammatically correct and spell checked your readers will look forward to your next editorial and will be asking for more. You should also, occasionally, include your affiliate product offers so you can make some sales and increase your income.
There are several advantages to having your own publication including the fact that people will begin to see you as an expert in your field because of the quality information you write for them and provide to them on a regular basis.
This will also help a great deal with your relationship building process because when your prospects begin to feel that they know you and respect your opinion they will be more inclined to do business with you and your Internet enterprise.
By providing excellent content regularly you’ll improve your return traffic numbers because people will start coming back looking for more. When your potential clients and your current customers are happy with your website and your content they are usually anxious to let others know about it, so word of mouth advertising is another positive by product of having your own online home business newsletter.
Also by giving your visitors a valuable tool free of charge you can build a targeted, responsive email list of prospects by asking for their contact information in return for your free bi-weekly or monthly editorials.
These are just some of the benefits of creating your own newsletter for your prospects and customers and you’ll soon see the results in terms of increased sales and profits for your online home business.
