Video has taken the Internet and the Internet marketing world by storm. With the advent and popularity of video sharing websites such as YouTube people are spending more time than ever viewing video on the web. According to Alexa site rankings: “Youtube.com is ranked #3 in the world according to the three-month Alexa traffic rankings.”
“Roughly 22% of visitors to the site come from the US. Percent of global Internet users who visit youtube.com: Yesterday 26.42000 +2.7% (December 25, 2010), The percentage of visits to youtube.com that came from a search engine: Yesterday 15.5 and Youtube.com has been online since 2005”
Video advertising leaves a lasting impression on your website visitors. This type of media allows people to watch, listen and relate to the given situation. People can also use their imagination by wondering how the product being promoted can affect them and their lives by perhaps solving a problem for them or by making their lives some how easier. This lasting impression can pay off when people are comparing your merchandise to someone else’s when they’re making their buying decision.
When you produce a video and share it with some of the top video sharing websites online you are automatically creating an opportunity of going viral with your production. If your advertisement is unique in some way or stands out because of its comedic value people may start recommending it to their friends and family by emailing a link to your recording which in turn will lead to your home business website. This can result in a torrent of free targeted traffic and an increase in sales which can continue as long as your video is online.
Using video marketing on your home page also holds your visitor’s attention which keeps them on your website longer. Remember the longer someone is on your home business site the more likely they are to become paying customers. These prolonged visits can also increase your return traffic because if people are entertained by your website they will be more inclined to return for more.
Finally, and perhaps most importantly, video marketing helps create trusting relationships with your potential customers as well as with your current clients. You can be honest and upfront about the product through this media and build a relationship with the customer. When people are able to place a face with the product it allows the home business owner to connect with their potential customers on an intimate basis.
People are more likely to buy from someone they feel they know rather than from a faceless business or an unknown commodity. By taping your own countenance and uploading it to the web you’re automatically putting yourself out there and standing behind your product.
People appreciate this because they’ve probably been ripped off in the past by an unscrupulous Internet marketer and when they see the person who wants to do business with them they begin to trust the individual and begin to respect them as legitimate home business people online.
So as you can see by introducing video to your Internet marketing strategy you’re bringing the face of your home based online business into the twenty first century while adding credibility and respect to your enterprise by doing so.