Many home business owners and Internet marketers online make the mistake of believing that after they’ve made a sale to a customer their work is now done. On the contrary, this is just the beginning of the sales process because now you have the opportunity to make some real money from your new clients.
After you’ve made that first sale you should now follow up with another offer. Many business people are opposed to this policy because they’re afraid making another offer so soon after the first will only antagonize your new patron and perhaps encourage him or her to seek a refund on their initial purchase.
However, it’s been my experience that when you’ve closed a deal with your prospect the iron may never be hotter in terms of timing and of this being the right moment to approach your new customer with another proposal. Just think about it for a moment; you’re client obviously trusts you and believes in you and your merchandise or they wouldn’t have done business with you in the first place.
Also they’re certainly in the mood to spend their money because they just gave you some in exchange for your product or service. This being the case why not make another offer of an add-on or an upgrade of their first purchase while they still have their credit card out. Once you’ve attracted new clients you now have the chance to persuade them to spend more money on your merchandise and more often. This is a great way to grow your home business.
You can include this follow up offer in your thank you email which should also include of course their download link and the contact information for customer support. This may also be a good time to remind them of any money back guarantee you may have provided just to give them an added feeling of security in having made the correct decision to do business with your enterprise.
You could also add a frequently asked questions section to your message with all the answers included because new customers usually have queries related to their new purchase and this would help alleviate the pressure on your support staff as well as satisfy your new client’s needs immediately without having to wait for a response from customer service.
Providing excellent customer service and support will reduce refund requests and increase your odds of completing the follow up sale we spoke about earlier. These satisfied customers are also an excellent resource to use for feedback and for customer testimonials which are very effective deal closing tools to use on your prospective clients.
Feedback is an excellent way to discover any concerns they may have about the sales process you just put them through. This will help you make the experience that much more enjoyable for your future patrons by fixing any problems they may disclose on your questionnaire.
Also don’t hesitate to ask your current clients for referrals and reward them handsomely for any new business they send your way. You must make them feel appreciated while encouraging them to tell their friends and family about your home business and your excellent customer service. You can also reward them every once in a while for just being your loyal patrons.
People appreciate free gifts; especially when they’re unexpected, so don’t hesitate to send them a gift to show how much you appreciate their patronage. This will also go a long way toward helping close any future deals with your clients. So as you can see the initial purchase by your new customer is just the beginning of what will hopefully be a long and rewarding relationship for both your client and your online home based business.