A sense of urgency within your potential home business customers is a good thing because for most of them this will be their only visit to your website and if they don’t buy on their first trip chances are they never will. Urgency gives your visitors the uneasy feeling that if they don’t buy your product now this offer may not be available to them again and they won’t have the opportunity to purchase under the current terms and conditions.
Therefore the greater the sense of urgency you can instill in your guests the more likely they are to purchase your merchandise now rather than later. This uneasy feeling can be a tremendous antidote for procrastination which can sometimes be the number one enemy of home business owners on the web. People often decide to sleep on your offer and either they forget about it entirely or they find something they think is better and they never revisit your opportunity.
So how can we create such an intense must have it now attitude within your potential clients that they can’t resist your offer and they must buy it now rather than tomorrow or next week?
Putting a limited time on your offer will help create this urgency to buy now and there are several ways you can accomplish this. First of all you can create a limited time discount offer by setting a deadline for being able to apply your 15% saving on your purchase. For example, you can state on your website that this opportunity, at this discounted price, will disappear as of midnight tonight. A count down clock displaying the time left to take advantage of this offer in diminishing seconds and minutes format will also help turn up the pressure.
Another method you can employ is the diminishing quantities tactic. You can explain that your merchandise is only available in limited supply and to take advantage your visitors must act now while there is product still available in inventory. To increase the intensity of having to act now you can display how many of your goods you have left with the number counting down toward zero with each sale you make.
You could also use the limited time offer at the current price strategy and show how much your potential customers will save by purchasing now. If you prefer you don’t have to tell them when the price will increase only that it will happen soon; or you can use the diminishing time tactic we mentioned earlier to turn up the heat to buy now.
You can offer your home business website visitors a bonus if they take advantage of your opportunity now. Once again when using this technique you must emphasize that this bonus may not be available for long and may be gone if they put off their decision and return at a later date. The more attractive and valuable your added benefit is the more pressure there is on your guests to purchase now.
By using one or more of these tactics to help persuade your potential customers to not put off until tomorrow what they can do today you will attract paying customers to your online home business who might otherwise have been lost forever.