The major search engines online are a great source of traffic for your home business website if you know how treat them correctly. Achieving a top page ranking in the search engines can result in a torrent of high quality traffic for your home page. When someone conducts a search on the web the results are presented in two different formats.
You have organic results which make up the majority of the listing and which is made up of websites containing the relevant keywords used in the search. You also receive paid results which appear at the top of the page as advertisements paid for by different businesses and which appear when certain keywords are present. The search engines display the most relevant results they can find for the search parameters entered.
It’s best to appear, if not on the first page of results then, on at least the first three pages because your visitor’s time is limited and they will tire of looking at listings after the first couple of pages. The search engines use programs called spiders to crawl each website online to determine the keyword relevance of its content and returns this information to the search engine. The engines then use their algorithms or mathematical formulas to determine the site’s ranking with regard to this content.
The search engines are constantly changing their mathematical formulas to prevent webmasters from tricking the search engines into giving them rankings they don’t deserve. The three top search engines of the hundreds online today are Google, Yahoo and Bing. It’s a good idea to submit your website to some of the other engines as well to achieve as high a ranking as possible.
It may take awhile to get discovered by the search engine spiders especially when you’re just starting out with your home based business online. These programs usually start crawling the larger and more popular sites on the web first and this is why it may take some time to get discovered and why website submission is so important.
Website submission is a way to let the major search engines know that you’re home page is out there and this may help them find your site sooner rather than later so you can become indexed by these engines. It’s very important to become indexed by the search engines because no matter how relevant and pertinent your website is, if it isn’t ranked no one will be able to find it. If no one can find your home business then you will have no traffic and no sales.
It’s a very simple process to submit your site; just visit the top three engines and select the submit your site for free option. You will then add some information about your site including your URL and click submit to have your home business page added to the many thousands of other sites waiting to be indexed. Because so many new websites are added every day it may still take awhile for the spiders to get around to your site even after having submitted your home page.
No matter what the time frame submitting your home business website to the major search engines online is a must in order to become indexed or recognized on the web and to have your enterprise found by anyone who is interested in what you have to offer.