In this episode Michael Stelzner interviews Robert Rose, chief strategy officer at the Content Marketing Institute. He’s co-author of Managing Content Marketing and co-host of the This Old Marketing podcast. His latest book is called Experiences: The 7th Era of Marketing.
In this episode Robert will explore how creating experiences can help you stand out in a noisy world.
You’ll discover businesses doing experiences right, as well as how to get started creating experiences for your audience.
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