Creating and implementing an effective backlinking strategy should be a top priority for any new home based business owner online today. Quality backlinks are very attractive to the major search engines on the web while having too many of these connections to other websites can get you in trouble with Google and Yahoo.
Creating too many in a very short period of time may get you the cold shoulder from Google and company because they feel a linking strategy is something that should be implemented naturally over time. Search engines determine how popular or how important your website is not only by the number of inbound links on your home page but also by who is linking to your site.
If your objective is to create these connections just for the sake of increasing your numbers without any regard to the websites you’re linking to you may be placing your organic traffic in jeopardy when the search engines recognize this fact. Backlinks to authority sites are much more impressive in their eyes than just having exorbitant numbers of these connections. The first question you should ask yourself is what defines an authority website?
An authority site is one that’s been online for quite awhile which generates high numbers in terms of visitors, they’re highly respected online and therefore have developed an established following and are regarded as having achieved success on the web in their chosen field.
If push comes to shove and Google or Yahoo have two sites to choose from, and both have the same number of links, to determine which should rank higher or which is viewed most important because of their backlinking strategy, quality should win out over quantity every time.
Therefore your priority should be to link to established and well respected web pages as much as you can. Of course the ideal situation would see your home page having high numbers of high quality connections in order to drive hordes of targeted visitors to your home business opportunity.
These web page associations or online relationships play a major role in your traffic generation attempts because the more organic guests you can draw onto your web page the easier it will be to maximize your exposure as well as build your brand awareness on the web.
Organic search engine traffic consists of some of the most targeted and pertinent visitors you can possibly have on your website and best of all it’s free. Being able to attract these type of guests to your web page on a regular basis would certainly reduce your need for any paid sources and because these people are so highly targeted they will be very interested in your products which will certainly increase your home business sales and profits.
In the world of Internet marketing a website which can create and maintain a high number of authority backlinks would generate a perfect storm of organic traffic which would decrease your advertising costs while increasing your sales and profits while ensuring your enterprise’s longevity online.