A successful Internet marketing strategy translates into a successful home based business on the web. Coming up with the correct mix of advertising techniques for your particular enterprise can be a challenge at the best of times but when a good strategy comes together it results in increased traffic, higher email list opt-in rates, higher website conversion rates and of course more sales and profits.
This Internet marketing blueprint can be as simple as A, B, C which stands for activity, back links and content. If you nurture or cultivate each of these aspects of your strategy on a regular basis you should begin to enjoy the fruits of your labor in the form of the results we discussed earlier. Let’s examine each of these categories in detail and break them down into the different Internet marketing techniques you need to employ to produce the desired results.
First of all activity refers to any of the daily happenings on your home business home page which is recognized by the major search engines online. After all, our main objective is to attract all the favorable attention we can from Google, Yahoo and Bing. Website traffic is what comes to mind for most of us when we think about site activity.
For example, how many new visitors we attract each day, how many of these people are targeted guests and what do they do when they visit our website? Website analytics is a tremendous tool for measuring and analyzing website activity.
According to Wikipedia: “Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, etc. to gauge the traffic and popularity trends which helps doing the market research.”
“On-site web analytics measure a visitor’s journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign’s audience response.”
So in the final analysis we can summarize website activity as being made up of many different elements with the maine one being how many people visit your site daily and what they do when they get there. With this in mind your Internet marketing strategy should include two or three tactics which you perform on a daily basis to increase the amount of this type of activity on your home page.
Adding back links should be another extremely important aspect of your daily Internet marketing activity because they are great search engine optimizers. Adding quality links from other web pages to your site is recognized by the major search engines and can provide first page rankings for your home business website.
You can add these links in various ways including, but not limited to: article marketing, posting comments on blogs and social media sites, book marking, joint venture arrangements and link swapping. By choosing two of these techniques and performing them on a regular basis you will increase your targeted traffic and sales for your home business.
Finally, content is another important factor in your Internet marketing strategy. By content I mean adding or updating your website on a regular basis with fresh, quality information related to your home business theme.
This information can take the form of articles, videos, audio messages, pictures, ongoing contests or giveaways, just to name a few. Once again the search engines take note of this new information and by updating regularly you can improve your search rankings online and attract more new visitors to your home page.
In reality Internet marketing may not be as simple as A, B, C; but by paying attention to your website activity, your back links and your content you can simplify your Internet marketing strategy and produce the desired results for your online home based business.
Bob Withers
Home Business Money Maker!