As we’ve all heard by now, I’m sure, “the money is in the list” and this Internet marketing adage is truer today than it has ever been. Once you’ve built a list numbering in the thousands your online home business will soar to new heights in terms of profit and notoriety.
Having this directory of names and email addresses will open doors and provide new opportunities for you and your Internet enterprise. Now you’ll be able to make your list work for you by leveraging your online venture into new money making situations by virtue of the number of hungry buyers you have access to on the web.
When you’ve compiled an email list comprised of a respectable number of customers and prospective clients you can approach other more experienced and better known Internet marketers with the idea of forming joint venture opportunities.
These business deals can take several forms for example; you could make an agreement with another online business whereby you can advertise your opportunity to their list in exchange for them being allowed to do the same. This is a tremendous chance for each party involved to increase their sales and profits as well as to add new members to their list.
Another JV approach you could take would be to create a product with the other business owner and promote your finished merchandise jointly to both groups thereby increasing your opportunity for sales by 100% if their list size is comparable to yours. As you can see in this case size does matter, in fact it’s crucial in proportion to the size of the return you’ll receive for your efforts.
You could also leverage your email list by charging other Internet entrepreneurs for the privilege of mailing their product offer to your subscribers. People just starting out online with their home based business don’t have a list of their own to promote their offers to so they often approach other owners with a monetary offer in exchange for being able to send a message to every one of their list members.
You can use your list as a sounding board by asking everyone what they would like to see offered by way of new products or what they would like to see added to your website that you currently aren’t providing. For example, a monthly contest or video games may be good additions to attract more visitors to your site as well as provide more entertainment for your current subscribers.
You can make an offer to your current members stating that if they recommend someone to your home page and they sign up, the referrer will receive a free gift which will add value to their own business. This is a great way to add new subscribers to your directory while at the same time have your current members participate in the process and be rewarded for their efforts.
So as you can see the money is in the list and the larger it is the more money your online home business will make.
