When most people decide to create a home based business online they do so with the idea of replacing their offline full-time income, maybe $50,000.00-$60,000.00 per year, and when they reach their goal they sit back and relax and settle for this yearly income. What most people don’t realize or fail to recognize is that by taking that extra step or going the extra mile they could earn more money than they will ever need on the Web.
How does a home business owner go about doing this? There are several strategies involved which must be implemented with the most important being collecting your website visitor’s contact information. You’ve probably heard since you’ve been online from any Internet marketer you’ve met who’s worth his salt, “the money is in the list”, and if there’s one thing you can believe since you’ve been on the Internet than this is it.
The first thing you should do after creating your website is try to capture your visitor’s contact information by developing a highly converting squeeze page. Contact information gives you the ability to follow up with current customers to up sell them with your backend products, contact previous clients to entice them to come back and it allows you to establish relationships with brand new, potential customers that you’ve come across while marketing your products online.
A mistake commonly made by most Internet marketers is sending their website visitors directly to their sales page hoping they will purchase on their first visit. Of course this doesn’t happen 99% of the time and when they leave they’re usually gone forever and you have no way of following up to convince them to buy or to come back for a second look.
By inserting a lead capture page, on your home page, which offers your guest’s a free gift or a free newsletter subscription to encourage them to leave their information and then directs them to a page which highlights all of your products you will increase your odds of making a sale by giving them more merchandise to choose from and by capturing their follow-up information. If they don’t buy you still have their email address which automatically makes them a potential customer because of your ability to follow up.
Being able to communicate with these people again also gives you the opportunity to forge relationships with these potential clients. As we all know, people are more likely to do business with someone they feel they know than with a perfect stranger and because the average sales page online only convert 1%-2% of their visitors this highlights the importance of being able to follow up with your guests.
So creating an infinite income stream from your home based business online starts with a highly converting squeeze page and ends with a steady stream of targeted traffic and a product your visitors need and want. If you can put these three strategies in place then you can sit back and relax and watch the money flow into your paypal account.