Facebook has become a social media phenomenon online and the potential offered by this website for your home based Internet business is too intriguing to ignore. Because of the increasing popularity of this web based social media mogul, facebook fan pages have become all the rage among Internet marketers as a way to promote themselves, their business and their brand.
According to the “My Computer Made Simple” blog fan pages are: “Special public profiles meant to promote a brand, a product, an artist, a web site or an organization.” After building one of these web pages your attention should now be focused on building your fan base. Here are 5 techniques you can use to attract your target market to your facebook fan page:
1. The first tactic may be the most obvious because it involves inviting your friends and your current customers to subscribe to your website. Your friends may introduce their contacts to your web page which could result in several new prospects for your home business.
2. The next step in building your list of facebook fanatics is to introduce your email list to your public profile. Similar to your squeeze page strategy you can invite your list to sign up to your page in exchange for a free gift to serve as an incentive for their participation.
The main objective of your fan page is to create a viral effect therefore your email list may encourage people in their network to check out your facebook page thereby creating the desired outcome.
3. As with your blog or business website you must update your fan page with interesting content on a regular basis. You want your fans coming back to your page to check out your new information as often as possible because, as we all know, the more often a prospect is exposed to your offer the greater the probability they will become paying customers.
4. Another strategy you can employ to help add subscribers to your facebook page is to become a fan of other entrepreneurs websites who have a large following and make it a point to interact with them and some of their members on a regular basis. If they find value in your content they may sign up and become fans of your web page and eventually become clients.
5. Finally, don’t forget about your fans. When you’ve created a sizeable following you now have the opportunity to establish relationships with your members. You can do this by making regular offers of free quality merchandise to your subscribers as well as following up with welcome and thank you messages in order to make them feel appreciated.
Remember, relationship building is an essential step before someone agrees to become a paying customer because they are more likely to do business with you if they feel as though they know you and trust you and your Internet enterprise.
Facebook has 400 million members and continues to grow as we speak; so the potential for you and your home based business is unparalleled in the social media arena online.
