Affiliate marketing is one of the most popular methods for making money online today for beginners as well as for more experienced Internet marketers. And one of the fastest ways to make a living on the web as a home based business owner is by getting involved with a branch of affiliate marketing called cost per action or CPA marketing.
CPA marketing involves driving targeted leads to a company’s or an advertiser’s product offer on their website and having them perform some action such as submitting their email address or filling out a form. When the prospect performs the required action you get paid. As an affiliate you also earn more commission if the person purchases the product after fulfilling the initial requirement.
There are essentially three participants in the CPA approach beginning with you as the affiliate, followed by the company or the advertiser and ending with the middle man in this scenario the CPA network. We’re all familiar with the roles played by the affiliates and the advertisers in this situation but what function does the network perform?
Cost per action networks act as the go between for the affiliates and the companies. These networks display a list of offers available from a variety of advertisers along with the payment you as the affiliate will receive when your lead performs the required action. These networks are paid by the companies involved for each lead the network acquires for them via their affiliates.
Therefore your primary goal starting out is to get accepted by one of these CPA networks so you can gain access to their list of opportunities and get paid by supplying leads for the companies involved.
The key to earning money quickly through this affiliate marketing technique is to drive targeted traffic to these company’s websites because these prospects must be interested in the offer if they’re going to perform the necessary act so you can get paid. The CPA networks assist in this process by enticing your leads to do what needs to be done by offering them a free gift for performing the action.
Two of the biggest advantages of using CPA marketing as a home business model is you don’t have to sell anything in order to get paid and your start-up costs are minimal at most. Of course this means you don’t need a product to get started, you don’t have to create your own information merchandise in order to succeed as an affiliate and you don’t have to deal with customer service issues or the related headaches involved.
So if you’re just starting out online and you’re looking for a way to make some fast money with only a small investment cost per action affiliate marketing may be your best choice.
