Following up with your potential online home based business customers is one of the most important aspects of your Internet marketing strategy. Of course, in order to be able to follow-up with them you need their name and email address and you can capture this information by using a squeeze page, which is also called a landing page or an opt-in form, on your website.
However, people don’t give up their contact information easily so we need to reward them, for providing their email address, with some type of freebie or free gift. Following up with your visitors is important because people rarely purchase on their first visit to your website so you need to entice them to revisit. People enjoy receiving things for nothing so providing freebies is a great way to get them to come back.
These gifts can take many forms but they must provide value to your potential customers and be related to the reason why they visited your home business website in the first place. Nothing will drive these people away from your website faster than low quality, unattractive freebies which offer no inherent value to them.
For example, if your home business theme is Internet marketing your gifts must revolve around this topic so they will peak your former visitors interest and persuade them to come back. Your follow-up email could contain a link to your website where you have a free e-book waiting for them which, when they arrive, is surrounded by your most recent product offers. While they’re downloading your gift they may be inclined to check out your ads and perhaps make a purchase.
If your e-book doesn’t persuade them to become paying customers you can follow-up a day or two later with a message containing a 15% discount off any purchase from your website. Of course you would add a link to your product page in the email which will take them directly to your home page and you could encourage them to click on the URL by offering a free discount coupon for any future purchase even if they don’t buy today.
Your next email could be an invitation to participate in a contest on your home business site. The message could contain an entry form, which is also located on your product page, which they have to fill out and submit from your website.
The prize must be something of value to your potential customers in order to persuade them to take the time to visit and leave more information. This technique gives you the opportunity to garner more information about your visitors, through your entry form, while creating the potential for new sales.
Another persuasive tactic is to offer your visitors the opportunity to participate in a free Internet marketing training course on your website. You could follow-up via email of course, and include the link to gain access to your back room along with a username and password. This is a great way to get them to come back on a regular basis because you could stretch the course out over a period of time by making one module available for download each week.
Following up with your potential customers is vital to your home based business’s success online and using freebies or free offers as a persuasive tactic can increase both the size of your email list and your customer list exponentially.