YouTube has grown to become an Internet phenomenon and every online home business owner should take advantage of this medium and the audience it attracts in order to market their enterprise. Video of course is the tool you must incorporate to achieve the best results when working with YouTube.
When creating your first production you should try to make it entertaining and relevant to your home business theme or topic. If you video becomes popular with YouTube fans it could go viral and produce an endless stream of traffic to your website and your product offer.
You should have several goals in mind when you’re creating your video so that you get the best possible response from your effort. For example, your short presentation, maximum 10 minutes, should get your message across to your target audience while at the same time entertaining them. It should leave your viewers with questions they want answered and also leave them wanting more.
Your production should be visually clear and crisp with good sound quality while making use of graphics to get your point across. Your video should also be short and to the point because people are usually in a hurry to move on to the next presentation so you only have a short period of time to attract their attention.
Try to make your production unique and attention getting by coming up with an unusual idea for getting your message across. The best way to accomplish this is to sit down and brain storm different ideas and then jot them down as they come to mind. Once you’ve compiled your list try to come up with three ways to present each one that will be intriguing for your viewers.
As you go down your list write them down if you’re having difficulty with one particular idea cross it off and move on to the next one. Use the process of elimination until you decide on your final approach.
Depending on which type of camera or software you’re using you can add special effects, colorful graphics and music to attract people’s attention.
If you still aren’t sure what approach to take to make your video stand out visit YouTube and watch some of the productions that have a high number of views and think about what makes them unique and interesting. This is a good way to get more ideas for your advertisement.
When you’re ready to upload your final product to YouTube don’t forget to include your website URL in the description section. After all that’s the whole point of this exercise to get people to your website so you can make more money.
You should add your address at the very beginning of your description and you should try to repeat your keywords in this short explanation. Your main keywords should also be included in your title.
Your tags are also very important for search engine optimization so you should try to include phrases people would use to search for your topic or main idea in their favorite search engine. When you’ve published your video to the YouTube audience you now have to let everyone know about it.
You can accomplish this by creating as many back links as you can to your video by commenting in related forums and chat rooms, by visiting social book marking sites and by letting your twitter and facebook friends know about it. You can also write an article related to your YouTube video’s topic and embed it in your blog post.
There are many other ways to let people know about your presentation so be creative and send a torrent of traffic to YouTube to check out your message. Before you know it your home business website will be over run with hungry buyers.
