After you’ve created your home business website and you’ve been online for a period of time you may now be seeing a steady stream of traffic to your home page so it may be a good time to get feedback from your guests about your website. Ask them what they like about your site, what they don’t like and how they would improve it?
This is a great way to get positive ideas regarding your content and your web page design and comments on how to develop your home page to better serve your customers and your potential clients. This can also present an excellent marketing opportunity for your home business.
Here are 4 ways to turn your visitor feedback form into an Internet marketing opportunity for your online enterprise:
1. This is an exceptional tactic to employ to help you establish relationships with your website visitors. If you thank each feedback form contributor individually instead of as a group, this will most often lead to further correspondence between you and your guests and will help you create new contacts online and you will make new friends who will also qualify as potential customers for your home business.
Always remember to ask for your guest’s contact information so you can add them to your email list. When you have their email address you can follow up to entice them to become paying customers by making new offers or by providing discounts. Otherwise, if you don’t capture their information, when they leave your home page they may be gone forever.
2. In your thank you email remind your visitor of any new products, new promotions or discounts you may have at present or may be having in the future. Also remind them of such features as your free newsletter which they can take advantage of which will help get them added to your list if they haven’t joined so far. Remember, never miss an opportunity to promote your home business.
3. Always make it easy for your website visitors to fill out your feedback form. Make it highly visible on your home page with a submit button so they don’t have to hunt for your email address. Make your questions short and to the point and don’t go overboard and ask for too many responses. Remember your guest’s time is valuable and they won’t spend a lot of it answering a litany of queries.
4. This final technique may be the most effective for building your email list of potential customers. As an added incentive for their participation in your feedback form explain that for their contribution you will be sending them a free e-book about creating a home based business online.
Of course, they will have to provide their contact information in order to receive their gift and as a result your email list will grow. When you send them the link to retrieve their present place it at the bottom of a page which contains your other product offerings. This way they may see something they like before getting to their free download.
As you can see adding a visitor feedback form to your home business website provides two benefits for your enterprise. Not only will you receive positive comments to help improve your presentation but you will also grow your email list of current customers and potential clients.