You’ve decided to start a home based business online and you’re going to design your own website to save money to direct to your Internet marketing strategy. When you begin the web page creation process there are several important points you should keep in mind in order to build a site people will want to visit time and time again.
1. Don’t overload your home business site with large files which take a long time to load. People aren’t normally very patient when it comes to surfing the Internet and aren’t going to spend a couple of minutes waiting for your home page to load. Be sure to test your site before launching it on the Internet to determine how long it normally takes to open in someone’s browser.
2. Please avoid using splash pages to introduce your website. They serve no intrinsic purpose and add no value to your website. People want to view your content and aren’t interested in pretty pictures or flashy designs. If you’re deigning a sales site then adding a squeeze page would be more appropriate in order to capture your visitor’s contact information.
3. Avoid using a continuous audio loop on your home page. If you’re creating a blog to redirect visitors to your sales page or you’re designing an Internet marketing sales page your main objective is to keep people on your home business page as long as possible to read your content and view your offers. Having an annoying message or a music loop repeating itself continuously will have the opposite effect and will drive people away from your website.
4. Be sure to keep in mind the old Internet marketing adage which states “content drives traffic”. Your website should be search engine friendly which means it should contain lots of information relevant to the overall theme of your home business. For example, if you’re into Internet marketing your site should be made up of articles and reports describing different Internet marketing techniques available online today as well as software packages related to your topic.
5. Make your website user friendly by insuring its ease of navigation. People lose their patience very quickly if they can’t find what they’re looking for or if they get lost in a cluttered and confusing layout. You can make it easier for your visitors by adding a site map which serves as a road map for your guests. A site map also helps optimize your site for the major search engines online. A map makes it easier for the search engines to index the various pages on your site to help you achieve top rankings during searches.
6. Excessive use of banner advertising is also a turn off for most Internet users. Too many ads make it very confusing for your visitors and also makes your home page unattractive. There are other more effective advertising methods such as writing articles relevant to your home business theme with links embedded throughout. This provides your potential customers with what they want in terms of content and also in a more attractive way.
7. Before launching your home business website online make sure you test every link you have on every page. A website containing broken links is not appealing to your visitors and doesn’t convey confidence in you or your business.
If you pay attention to each and every detail mentioned your home business home page will be a place people will visit and revisit because it will deliver everything your guests are looking for in a website.