When you’re just starting out online with your home based business there are few things you should keep in mind about generating traffic so you don’t become too discouraged too early in the process.
1. You must understand going into the traffic generation process that you aren’t going to get a torrent of visitors early on. People will begin to trickle into your website in the beginning and as you work to get more prospects to your web page the numbers will start to increase. There are several techniques you can use when this happens including social book marking and link exchanges to get more of a flow to your home page.
2. Another fact you should keep in mind is that, depending on which market you’re selling to, some niches have high traffic numbers while others only attract small amounts. So sometimes it depends on your location as it does with offline businesses.
3. If you want to increase your number of visitors immediately you can try buying traffic. Google ad words will produce this effect however it can be expensive if you don’t know what you’re doing so it may be better to stay away from this technique until you’re more experienced. Other cheaper tactics include banner ads, guest blogging and writing articles and distributing them to the various directories online.
4. If you decide to use free traffic generation techniques such as social book marking and networking it will take a lot longer, sometimes months, to see the results and these methods require a lot more work than the paid tactics.
5. When you’re website traffic numbers begin to soar you shouldn’t decide it’s now time to take a break. In other words, don’t let complacency set in or before you know it you’ll be back to where you started with having too few visitors.
You should always keep an eye on your conversion rate and if you notice it’s beginning to fall you should take a look at new ways to revitalize interest in your website and your products.
6. To make sure you’re getting the traffic you deserve and that you’re working so hard to get have a good website host in place. Some of the cheaper operations sometimes have break downs because they can’t handle the number of people passing through their server.
This means lost prospects and possible sales for your business with your visitors being redirected to error pages. This also hurts your overall reputation on the Web as word of mouth spreads about your unreliability.
Attracting traffic to your home business website takes time and effort, however its importance should never be underestimated because without it your Internet enterprise and your Internet marketing career are finished.
