If you decide, as a home business owner online, to make affiliate marketing your website theme then you have many things to consider when searching for an affiliate program and product that suits your needs and more importantly is tailored toward your target audience’s expectations.
One of these considerations is how good is the sales copy provided by your program? This question could make or break your marketing campaign because a poorly constructed sales page can provide disastrous results for your enterprise.
How can you tell if your affiliate product’s sales copy is going to persuade people to take out their wallets and buy your merchandise or if it’s going to make them want to continue looking for a different solution to their problem? There are several important points to consider including these six concerns:
1. The headline is, without a doubt, the most important aspect of any sales page. Because you only have a limited time frame to capture your potential customer’s attention the headline must be compelling and speak to your audience and address their needs. It should contain words that are descriptive and are coercive without being offensive or too in your face for your readers. Research has shown that a script with a bold red font is the most effective at attracting your prospect’s eye to the title.
2. The page itself should be straight forward and clean and neat in appearance. It shouldn’t be jumbled or crowded and shouldn’t provide the reader with too many options. It has to be a direct response script telling the person what to do or stating a call for action. Confusion on the part of your reader will usually result in a negative response.
3. Well crafted sub-headings are also a key ingredient to the success of your copy. These titles should lead your reader from one topic to the other in an organized and straight forward manner. They should flow naturally while keeping the reader’s attention and interest in your subject, which of course is your product.
4. People always want to know how your merchandise is going to benefit them or how it’s going to make their lives easier in some respect. You sales copy should outline these advantages clearly while telling your potential customers precisely what they’re getting for their investment. Once again, confusion is a bad thing when it comes to understanding your script so a good sales pitch should be on topic and directed toward your audience.
5. Post scripts or PS’s at the end of your script are a tremendous technique to use to reiterate the most important points of your message. For example, they should restate your call to action, create a sense of urgency to purchase and highlight the benefits of buying your product.
6. Finally your sales copy should be pleasing to the eye by having paragraphs that are well formatted and well spaced with equal amounts of white space between subjects and by being neat in appearance. And of course, there shouldn’t be any spelling mistakes or grammatical errors within the script.
Compelling and persuasive sales copy is a must if you’re going to enjoy any measure of success with your home business affiliate marketing endeavors on the web.