Just because your home based business is online there’s no reason why you should ignore offline promotional activities for your website. Driving traffic to your home page is one of the most important Internet marketing techniques you have in your arsenal for increasing sales and profits for your Internet enterprise; therefore you should never miss out on an opportunity to advertise your web page offline.
You can accomplish this task in a variety of ways including the more traditional offline marketing strategies; however you can also promote your website as you go about your daily activities. Here are 6 methods you can implement to get your home page’s address exposed to the general populous as you’re getting on with your day-to-day living:
1. Bumper stickers were one of the most popular means in the past, of getting exposure for your business while you were on the highways and byways going about your business. However, they’ve improved greatly upon this technique by developing license plates which scroll your website’s address constantly across the bottom while you drive around town.
If you would like even greater visibility they also have an electronic scrolling sign you can place in your rear window so anyone stuck behind you in traffic will be exposed to your website’s URL until the cars start moving again.
2. Have t-shirts printed with your web page’s address emblazoned on the front and back and give them away as prizes as part of a promotional strategy. You can give them to friends and family and encourage them to wear their shirts as often as possible. You can also mail them to your customers as a show of appreciation for their business so your website’s address will become visible world wide.
3. Have your home business name and website URL printed on all your company’s stationary as well as on pens and pencils. Every piece of correspondence which leaves your office should have your URL included with an invitation for people to drop by for a visit. Your pens and pencils can be very easily distributed by simply giving them away every chance you get.
4. Business cards, of course, remain one of the most effective means of providing your contact information in a concise and easily distributed fashion, so why not print some with just your company’s name and your web page address included. This will encourage people to visit your site because you haven’t added any other contact information. You can then leave these cards anywhere and everywhere whenever the opportunity arises.
5. A great way to reach your local market is via billboard advertising. Although this is a little more expensive than some of the other methods mentioned, if your budget will allow it’s a tremendous way to get your web page’s URL in full view of your local audience which should increase traffic to your home page.
6. Have you ever noticed advertising on bus shelters while your waiting for your ride to the subway or when you’re driving by? You will find one or more bus shelters on every street in your town or city and you can support your local municipality by purchasing space for your URL on as many shelters as your budget will allow. Once again, this is an excellent technique for reaching your local market to encourage them to drop by your site for a tour.
Marketing and promotion is a never ending concern for every business whether it’s a smaller home based entity or a major corporation; whether it’s online or offline and by using some or all of these offline techniques you should be rewarded with increased traffic, sales and profits from your home business home page.
