When your sales become stagnant and your website traffic plateaus you need to find ways to jump start your advertising to increase your website visitors and coincidentally your sales and profits. One way to accomplish these goals is to breathe new life into your promotional materials by upgrading your written advertising. Here are 6 very effective tactics you can employ to bring your online home based business back to life.
1. Include a valuable tip or trick in your advertisements to help your potential customers solve a problem or satisfy a need. Providing something of value to your visitors helps build rapport and assists in establishing relationships with your guests. Relationship building is a key step in the sales cycle because people are more likely to do business with someone they feel they know and trust rather than with a perfect stranger.
2. Create a story around your advertisements related to you and your home business. Tell your visitors about your past struggles and how you’ve over come them to get where you are today. People love to hear how others managed to overcome the odds and become successful after hitting rock bottom because this helps encourage them and helps them believe they too can make it online and create a comfortable living for themselves.
3. Relate stories about your past customer service experiences and how you helped people solve a problem they were having or helped them meet a need. Also inform them of any awards you’ve received or special goals you’ve accomplished. Customer service is very important to people especially when they are considering becoming a paying customer. By relating these types of narratives about your service success you’re instilling confidence in these potential customers that they will be well looked after if they become a client.
4. Expound on your community involvement efforts including any special events you’re business has sponsored in the area. Tell people about the different charities you support either in a monetary nature or through volunteer work. You could even sponsor a fund raiser on your home business website with all money raised going to one of your favorite charities in your locality. People like businesses who care about and take interest in their community and these types of efforts may attract more customers to your website.
5. Inform your visitors about any special associations you have or have had or are planning to have with other successful entrepreneurs online. Tell them about profitable joint ventures you’ve participated in or any other business agreements you have established.
People are impressed with ventures who do business with thriving enterprises and you’re status as a business person online may be raised just by associating with these individuals. This may clinch the deal when people are thinking about buying your product or service.
6. Include an entry form in your advertisement for a contest on your website. For example conduct a monthly draw for all new customers who have done business with your enterprise before the end of the month draw date. Your prize could be monetary in nature or could be a free piece of Internet marketing software to help promote their new business. Whatever you decide it must be something of value to your potential customers in order to entice them to sign-up.
There are many different advertising techniques you can use to get your home business back on the road to success and improving your promotional script can be a winning strategy to employ.